Facebook Advertising in 2021: What to Expect from Our Upcoming Trends Report

How did companies invest in Facebook in 2021? Hint: it's a lot. Here's a sneak peek at our upcoming Trend Report on Facebook advertising.

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Travel Advertisers Heat Up Spending for the Summer

Travel advertiser are looking to TV and video to make up for the $2 trillion lost revenue last year—but not everyone is back in action. We dive in, here:

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YouTube Plays Second Fiddle to Retail Media for Home Goods Advertisers

YouTube reigns in most other ad categories, but Home Goods is betting on retail media sites instead—with a remarkable emphasis on native ads. Here's why.

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YouTube vs. the Video World: A Sneak Peek into an Upcoming Trend Report

In this sneak peek at MediaRadar's upcoming trend report on video spending, we look at how YouTube's reign continues to grow.

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OTT Advertising Snapshot Q1 2022: Netflix & Paramount+ Pave Their Own Path

With more and more players in the OTT field, Netflix's decrease in subscribers, and a variety of approaches in how many ads to show per stream, the OTT Advertising reports for Q1 tell an interesting story. We dive into it, here.

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How Home Goods Brands Are Rearranging Their Advertising Strategies in 2022

A rise in interest for home furnishing projects combined with post-pandemic ecommerce boom puts the home furnishing industry in an exciting (and intimidating) place for advertising. Here we look at how they are responding.

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What A Ride: Peloton Remixes its Ad Strategy in 2021

Through sales spikes, the pandemic and bad press, Peloton has been on a wild ride the past few years. This Q1, their ad strategy—while down 22% in spending—shows a fresh take.

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What Does Elon Musk’s Purchase of Twitter Mean for Advertisers?

How will Elon Musk's purchase of Twitter affect Twitter advertising? We have some ideas but with Elon...you never know.

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DTC Pharma Ad Trends: Overview and New Advertisers

Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021. 

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