Last to the Streaming Wars: Is it too Late for Peacock to Get a Piece of the OTT Advertising Pie?

Peacock helps marketers reach their preferred audiences. Could the least cluttered space in OTT make sense for your media plan?

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5 Questions B2B Trade Media Should Ask Before Choosing an Ad Sales Intelligence Tool

What should you consider when you are looking for ad sales intelligence software? Keep these 5 factors top of mind.

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Discovery+ Brings a Unique Flavor to OTT—Which Advertisers are Taking a Bite?

The mega-merger between HBO and Discovery will happen soon, but Discovery+ has a lot to offer right now. Learn which advertisers are buying.

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6 Quick Tips for Sales Call Planning in 2022

No matter which stage of the sales cycle you’re at, there will always be a need for research. Here are six tips for ad sales call planning.

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5 Hacks for Clean Contact Data (Number 5 is Our Favorite) – [2022 UPDATE]

The hard truth: if your sales leads aren't updated, most of them are worthless. Read on to see how you can keep your contact data fresh.

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Ad Sales Tips: What to Know Before Selling to the Direct-to-Consumer (DTC) Market

How are Direct-to-Consumer brands advertising in 2022? How do you find new opportunities to make your pitch?

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HBO Max Aggressively Taking on AVOD—Is it the Right Fit for Your Media Plan?

Unlike the past, HBO Max now has advertising inventory for its premium content. Which industries and brands leverage the young channel?

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5 Benefits of Ad Sales Intelligence—And How to Choose the Right Tool for You

Sales intelligence tools enable sales reps to connect with the right people at the right time. How do you choose the right solution?

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2022 Super Bowl LVI: The Main Advertising Event of the Year

Many new companies have announced their Super Bowl commercials. Let’s see what it could mean for your media planning.

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