How are Vaccine Makers and Pharmacies Advertising?

Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?

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The eCommerce Race is On: Programmatic Spend is Rising

Tech companies are investing heavily in eCommerce. Meanwhile, online retailers are investing more in programmatic advertising. Read here to learn more details.

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Will B2B Brands Stay in Digital?

Print used to be a huge source of advertising investment in the B2B space—but as pandemic restrictions ease, will we see spending return to previous levels?

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M&A‌ ‌Report:‌ Snap, Pocket Casts and Slack In‌ ‌the‌ ‌News‌ ‌

‌This‌ ‌week, Snap acquired more AR and 3D product modeling technology with Vertebrae. Automattic closed its acquisition of Pocket Casts. And Salesforce’s acquisition of Slack that grabbed headlines last year is finally complete.

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How are Sports Leagues Recovering from Last Year?

Sports are recouping their losses. While they try non-traditional methods, how are the “traditional” advertising trends faring?

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What’s the Role of AI in Ad Tech in 2021?

Artificial Intelligence (AI) has been used in marketing for years—but with a a post-cookie internet on its way, what is AI’s current role in ad tech?

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What are the Latest U.S. Agriculture and Farming Advertising Trends?

The U.S. is navigating new agricultural amendments. In the meantime, how are the advertising buying behaviors looking?

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