4 Ways to Score Your Leads

Lead scoringis a way for sales reps to maximize their time and research. It takes place at the very beginning of the sales process, but is still one of the biggest factors leading sales teams to meet and exceed quotas.

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3 Takeaways from Programmatic IO April 2018

AdExchanger's Programmatic I/O is the world's largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.

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5 Misconceptions about Google’s Ad Blocking that Affect Publishers

Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.

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Google Advertising: What Exactly is Chrome Blocking?

About midway through 2017, Google made an announcement that, come 2018, it's extremely popular web browser, Chrome, would instill stricter ad blocking standards. The announcement raised speculation, as publishers and advertisers were left to wonder exactly what types of ads would be getting blocked on Chrome, and how Google would handle violators.

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4 Takeaways from MediaGrowth Summit 2018

From April 10-12th, in Chicago, many B2B media professionals gathered at MediaGrowth Summit 2018 to discuss the market's evolutionary changes, new advancements, and trends. The ad sales market is constantly changing, and ever-evolving. Reps are now expected to do more than ever before, and the complexity of the market can sometimes seem overwhelming.

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4 Reasons Why Brands Like Podcasts for Direct Response Advertising

Both publishers and advertisers should be paying close attention to the expanding world of podcasts. More and more content producers have adopted the format, and like any other form of content, advertisers are following.

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Facebook vs. Snapchat: 5 Panel Takeaways

On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.

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Advertising Mergers and Acquisitions: March 2018

In last month's advertising mergers and acquisitions report, we did a recap of all of February 2018's deals. After an action-packed close to 2017, however, February proved to be comparatively slow. This month, it appears that we're back to where 2017 left off, with March showing a sharp increase in deals. In fact, March was easily the most action-filled month of the year thus far. Let's take a look at the high-profile and media deals, as well as the announcements and rumors from the publisher and brand space, March 2018.

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Facebook: Are Advertisers Leaving the Social Network?

To say the least, Facebook has been in the news quite a bit recently. And while that may not come as a surprise to many, the conversation surrounding the platform and its content is one that is still very important for publishers and their advertisers. In recent months, Facebook has been roasting in the spotlight of the general public, as concerns surfaced over the platform's user-privacy, data-leaking, and potential role in the 2016 U.S. Election. It's proven to be the most intense scrutiny put on any platform in the relatively brief lifespan of social media.

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