Facebook Advertisers: Direct vs Programmatic Buying Trends
Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?
ReadB2B Digital: Direct vs Programmatic Buying Trends
How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?
ReadM&A Report: Sony Music, PayPal and 7-Eleven in the News
This week, Sony Music Entertainment invested in premium DIY artist music, PayPal took steps to make retail returns easier and 7-Eleven significantly expanded its footprint (if unchallenged).
ReadFacebook vs OTT: How do Their Advertisers Compare?
Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.
ReadTop 7 Fashion Brands: Tissot, Vans, Athleta & more
Top 7 Fashion Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
ReadTop 7 Food & Beverage Brands: Muscle Milk, Pringles & More
Top 7 Food & Beverage brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.
ReadTop 7 Vice Brands: Corona, Michelob Ultra & more
Top 7 Vice Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
ReadTop 7 Pharma & Medical Brands: Tylenol, Enbrel & more
Top 7 Medical & Pharma brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.
ReadThe Latest Programmatic Trends on OTT
Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?
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