The Most Watched YouTube Ads of 2017: A Month-By-Month Recap

In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.

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Snapchat Advertising: A History of Vertical Innovation

Today, Snapchat is one of the fastest growing mobile messaging and social media networks in the world. The app was originally launched in 2011, allowing its users to send temporary photo messages to one another. From day one, Snapchat was purely mobile.

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Top 4 Takeaways from the AMMC 2018

MediaRadar was at the 2018 American Magazine Media Conference, February 6th, 2018, in downtown Manhattan. There were many great panelists, discussions, ideas, and awards given out, to and by the leaders of the industry.

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Snapchat Trends Upward: Where are advertisers investing?

If one thing is clear in the brand and publisher space for 2018, it's that the media mix is shifting. As new platforms continue to enter the advertising space, there’s more and more for brands, publishers, and ad sales teams to consider in knowing where advertisers want to be.

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Advertising Mergers and Acquisitions: January 2018

As a new month gets underway, it's yet again time for us to take a look at the mergers and acquisitions within the publisher and brand space.

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The Best of Super Bowl Ads 2018

For Philadelphia Eagles fans, New York Giants fans, and everyone that dislikes the New England Patriots, Super Bowl LII was quite the treat. The game itself was terrific - high-scoring, intense, and the underdog came out on top.

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6 Quick Tips for Preparing your Sales Call in 2020

Effective sales come from cold, hard, and constant preparation. Regardless of the stage that an ad sales rep is at with a prospect, there is always going to be preparation needed to make any and every interaction a success.

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The Evolution of Social Advertising in a World of Fake Ads

Social media has quite literally become its own world. And that has never been more important for advertisers. "Nuclear buttons," Twitter rants, fake news, and "trolls" have filled the social media landscape of late, leaving many advertisers asking, "how exactly did we get here?"

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Integrated Advertising in Sports: Hockey

In our first blog about integrated advertising in sports , we discussed the innovation on display during the 2017 World Series.

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