Facebook Advertisers: Direct vs Programmatic Buying Trends

Facebook Ads Manager acts as a unique Demand Side Platform (DSP). How many Facebook advertisers buy direct digital ad space elsewhere?

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B2B Digital: Direct vs Programmatic Buying Trends

How are B2B companies thinking about the loss of third party cookies and what changes are taking place ahead of time?

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M&A‌ ‌Report:‌ Sony Music, PayPal and 7-Eleven in‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Sony Music Entertainment invested in premium DIY artist music, PayPal took steps to make retail returns easier and 7-Eleven significantly expanded its footprint (if unchallenged).

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Facebook vs OTT: How do Their Advertisers Compare?

Facebook and OTT advertising are similar programmatically, but the two formats generally win over a different set of advertisers.

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Top 7 Fashion Brands: Tissot, Vans, Athleta & more

Top 7 Fashion Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

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Top 7 Food & Beverage Brands: Muscle Milk, Pringles & More

Top 7 Food & Beverage brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just one week prior.

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Top 7 Vice Brands: Corona, Michelob Ultra & more

Top 7 Vice Brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

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Top 7 Pharma & Medical Brands: Tylenol, Enbrel & more

Top 7 Medical & Pharma brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

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The Latest Programmatic Trends on OTT

Programmatic OTT supply is limited but brands are still spending. Which brands are strongly leaning into programmatic OTT?

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