MediaRadar Native Advertising Roundup: July – August 2018

Let’s take a look at July and August highlights in native advertising:

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Advertising Mergers & Acquisitions: June 2018

In our last monthly report from May, we saw another 75 deals close for a value of $28.5 billion. The largest deal came from Microchip Technology’s $10.15 billion acquisition of Microsemi Corporation while the highest profile deal was arguably the $5 billion sum Bacardi paid for Patron Spirits. Now, let’s take a look at the completed mergers and acquisitions from the month of June.

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Top 3 Reasons Why Lead Scoring is So Important for Success in Ad Sales

As an ad sales rep, do you have a high volume of incoming leads or a large account list? Lead scoring can help you manage while also turning more of your leads into revenue-generating clients. Here's why you should start lead scoring:

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Cover Wraps: A Better Way for Print Publications to Advertise

Cover wraps may be a great opportunity for all types of print publishers to increase sales. In fact, many already have all the necessary tools, such as a creative editorial team to write powerful, targeted messages. All they need to do now is to get started.

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MediaRadar 2018: Our New Website Has Arrived!

On Friday, July 13th, MediaRadar launched our new website. As your partner, we want to make sure you are getting the latest advertising trends and the advice you need to close that deal. In just two quick clicks from the MediaRadar homepage, you can access amazing content that will help you sell more.

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Top 10 Snapchat Discover Channels

The top ten Discover Channels on Snapchat from November of 2017 to January 2018 include top brands like iHeart, NFL, Wall Street Journal and more!

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Advertising Mergers & Acquisitions: May 2018

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

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4 Takeaways from Connectiv CEO Summit 2018

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

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Advertising Mergers and Acquisitions: April 2018

So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.

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