M&A Report: GW Pharmaceuticals, Auth0 and Woven In the News

This week, Jazz Pharmaceuticals acquired a leader in cannabinoid-based prescription medicines. Okta and Auth0 came together to form one of the largest players in the identity authentication software market. And Slack purchased a calendar and scheduling app, Woven.

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Facebook vs TV: How do their advertisers compare?

Facebook's getting better at drawing in TV advertiser dollars. What does the data tell us about the trends shaping these two formats?

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Top DSP Services — How are They Changing in the Next Stage of Ad Tech?

Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.

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Top 7 Medical & Pharma Brands: Claritin-D, Zyrtec, Eliquis & more

Medical & Pharma brands with the highest week-over-week lift in spend. In all cases, this looks at the leap from just the one week prior.

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Businesses Hit the Gas on Electric Fleets, But Ad Spending Remains Slow

Businesses have committed to purchasing eco-friendly cars over the upcoming years, but advertising doesn't show it.

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M&A‌ ‌Report:‌ Root, 99% Invisible and Groupe C.T. In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Accenture kept its buying behaviors up by gaining Root. SiriusXM made another podcast purchase—99% Invisible. And Xerox made another acquisition—Groupe C.T.

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Facebook Revenue Surges: How Super Niche Brand Advertising Adds Up

Facebook advertising keeps climbing. What’s driving Facebook’s growth and what changes do we expect to see later this year?

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Despite Diversification, DTC Brands Increase Facebook Spending

Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?

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Manufacturers Try to Keep up with Surging Demand

Manufacturing could drive economic recovery. Growing revenues don’t always mean bigger ad spend. Which brands are the biggest opportunities?

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