A Round-Up on The Latest in Ad Tech
Brands need automated advertising, but are also aware of the industry's fraud that hasn't gone away. What solutions are in development?
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What Do Vaccinations Mean for the Workplace?
As the vaccine rollout pushes on faster than expected, companies are faced with the question of: “Now what?”
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M&A Report: This Old House, Triton Digital, and Pantaya In the News
This week, Roku gained TV’s cornerstone home improvement program, iHeartMedia is spending more on podcast technology, and Hemisphere Media Group finalized a deal to gain the remaining stake in Pantaya.
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Which NBC Advertisers are on Hulu?
TV advertisers also run OTT campaigns. What does the overlap between NBC advertisers and Hulu look like?
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Which New Advertisers are Using Programmatic?
The ad tech landscape is full of uncertainty. Yet new programmatic advertisers don’t seem to mind.
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As the modern office takes shape, commercial furniture tries to keep up
As people return to work, B2B furniture brands are still unclear about how much they should be spending and what messaging they should use.
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M&A Report: Moonton, i2verify, and Monkey Knife Fight in the News
This week, ByteDance acquired Moonton, Equifax bought i2verify, and Bally’s gained Monkey Knife Fight.
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DTC pharmaceutical advertising: who’s spending?
How much is direct-to-consumer pharma spending, and which brands are spending the most?
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Which Industries Buy The Most In Programmatic?
The future of the ad tech industry remains uncertain. The industries who spend the most on programmatic will need their ad tech vendors to come out strong from this season of change.
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