Four Horseman and Five Years Running
At the recent Programmatic TV Summit, Lance Neuhauser CEO of 4C, referred to Amazon, Apple, Netflix and other such companies as the horseman of the TV apocalypse. The growth of OTT streaming services is made readily apparent when looking at the success of original shows. The mere fact that House of Cards and Orange is the New Black are entering their 5th seasons, shows the incredible growth of original content. Releasing House of Cards around the same time as Kevin Spacey hosting the Tony awards, was an extremely shrewd marketing strategy. Amazon and Hulu ran a combined 181 unique video ads, another example of how strong their marketing is, both in terms of content and funding. Take a look below to see how the rest of OTT field marketed their product over the last few weeks.Read
Is TV Overcoming the Digital Dilemma?
As upfronts come to a close, MediaRadar is providing a glimpse into how broadcast networks are positioning themselves to overcome the challenges facing their industry. Not surprisingly, the biggest challenge for broadcasters has been demonstrating their ability to combat the rise of digital.Read
The Robots are Coming: How Publishers are Using AI to Increase Productivity.
We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?
AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.Read
5 Ways to Validate Your Price Point!
One of the most common hurdles you will face is defending the price point of your advertising package.Read
The Future of Native: Quality begets Quantity
Demand for native campaigns and content has never been higher, triple what it was in January of 2015. The proliferation of this format, however, has not coincided with market-wide understanding of how to optimize it. Thousands of advertisers are purchasing native ads each month – many of them for the first –time. So how do publishers combat low renewal rates and tougher FTC compliance, while simultaneously alleviating consumer misperceptions about native content?Read
2017 IMAG Conference Reflection
Each year the IMAG conference brings together independent and enthusiast magazine media executives to discuss the challenges and successes of their industry and brands. Unlike other events, we always appreciate the transparency of this group. In the same way as last year’s event in San Francisco, the 2017 IMAG conference was an honest, high-quality, and well put-together affair. Speakers and discussions were engaging and authentic, and people were given ample opportunities to network and digest all of the valuable insights between speakers.Read