Insights from the ABM Annual Conference

On May 5th, I’ll be speaking at ABM’s 2014 Annual Conference in Phoenix, Arizona. I’m very excited to report on some insightful research we’ve done surrounding E-mail newsletter advertising, which is a quickly growing and vital piece of the advertising mix for b-to-b publishers and advertisers.

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Financial & Real Estate Advertising Returns to Magazines

While national consumer magazines cumulatively recorded sub-par advertising numbers in first-quarter 2014, we were particularly excited by one of the bright spots we uncovered. Through February, we found that ad pages from financial & real estate brands increased by 33.5% from the same period in 2013, as measured across 158 national consumer magazines. We also found that there were 52 different brands that increased their investment in ad pages within these magazines during this period.

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Apple Ramps Up iPhone 5C Advertising – But Is It Too Late?

Apple has attracted a lot of attention recently for the purported poor sales performance of the iPhone 5C. While the lower-cost iPhone has not sold nearly as well as its high-end partner, the iPhone 5S, it also did not benefit from the same comprehensive advertising campaign.

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