Build Your Story: Turning Info Into Action

 

It’s one thing to possess the information necessary to impress a prospect. For agency development reps, however, it’s equally important to turn that information into action.

Gathering the information necessary to impress prospect’s comes from asking the right questions.

Once you’ve done that, however, you need to find the best way to build and deliver your story within your pitch.

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Programmatic Native: The Next Step in Display Advertising

So what is Programmatic Native?

Programmatic Native allows you to better integrate with your audience’s viewing patterns.

 

In a symbiotic union of display, native, and programmatic, programmatic native allows brands to control more of their messaging, while simultaneously producing in-feed advertising.

 

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BIMS Takeaways: B2B Marketing Strategies

This year’s Business Information and Media Summit (BIMS) in Fort Lauderdale was one of the best yet.

The B2B space is rapidly evolving, and this was a great opportunity to catch up on the latest industry trends.

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The Daily Routine: Seamless Ad Integration

For digital publishers and their advertisers, seamlessly integrated ads are the most effective way to generate returns.

Typically, when we discuss integration in advertising, we are referring to an overall ad strategy - when a brand creates a cohesive plan across multiple media formats (TV, online, print, etc.). In this case, however, we’re going to dive a little deeper.

We’re going to discuss how ads can be seamlessly integrated, not only into individual web pages, but also into the lives of consumers.

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Advertisers Demand B2B

B2B Sites are a Safe Haven for Brands

What do digital advertisers prioritize when deciding where to buy placements?

While return on investment has always been the main priority for advertisers, it has faced stiff competition from transparency, safety and efficacy in recent months.

This can be attributed to the brand safety scare which sent shockwaves through the digital ad landscape in late March, early April.

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7 Key Things to Include in a Statement of Work

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

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Transparency & Trust: A Discussion about Brand Safety

 

YouTube’s advertising scandal from earlier this year shined a much needed spotlight on the lingering issues of brand safety and transparency in the advertising industry, sparking the conversation.

MediaRadar’s latest event was a panel aimed at keeping the conversation around brand safety moving forward.

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6 Conference Venue Mistakes to Avoid

Finding the right conference venue can make or break your event.

The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.

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4 Benefits of a Statement of Work

The process of forming long-lasting business relationships may seem a bit scary...

Truthfully, it doesn’t have to be.

Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.

For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).

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