[VIDEO] Are You Timing Your Sales Emails Right? Maybe Not.

One of the most important things to remember about getting your sales email opened is that timing is everything.

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[VIDEO] Does Your Conference Networking Elevator Pitch Pass “The Mom Test”?


When you're at a conference, how can you make the most of your networking?

In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.

To do this, be sure to come to the conference with a strong elevator pitch in mind.

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Projected Rise of Programmatic Direct

MediaRadar’s recent report on Consumer Advertising Trends, showed a 12% decrease in the number of programmatic advertisers Q1 YOY (2016-2017), from 45,008 in 2016 to 39,415 in 2017.

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4 Surprising Vertical Video Stats

Vertical Video is changing the ad landscape. Here are a few surprising numbers around Vertical Video's impact. 

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The Rise of Email

Digital advertisers are becoming more and more critical in their audience targets as well as their ad location. Concerns around brand safety have clearly altered digital spend patterns, as has a shift in targeting strategy. Rather than trying to reach as many eyeballs as possible, brands are now looking for impact eyeballs. For instance, if a brand sells sports equipment, ESPN or Sports Illustrated newsletter subscribers would have a much higher buying probably than those of the Smithsonian, not that the two are mutually exclusive. 

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5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite) – UPDATED

The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Read on to see how you can keep your contact data fresh.

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3 Reasons Why Niche Print is on the Rise

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In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.

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5 Field Tested Ways to Become a Better Sales Leader

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Once upon a time when I was an individual contributor, I earned Sales Rep of the Year. 

It was an incredible honor and one that I had been working towards and focusing on with every passing quarter. 

As I stood on stage to accept my award, I didn’t think I could feel more proud professionally - that is until I was leading a sales team of my own and one of my reps achieved the same honor

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2017 Programmatic TV Summit – Highlights & Video

The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included:

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