Biggest Trends in AdTech 2020

Ad tech leaders were forced to keep up with changing legislation and needs of clients this year. What were the major trends from 2020?

Read

Lessons from a Year of Virtual Events

2020 forced B2B companies to switch up marketing plans. What have we learned from almost a year full of virtual events?

Read

How’s Snapchat Doing in 2020?

Snapchat is navigating 2020 well, resulting in increased engagement. How did changes impact top brands and advertising categories?

Read

Top Thanksgiving Ad Creatives in 2020

Thanksgiving’s here and there’s no better time to eat tons of comfort food. What unique ads did we see leading up to this unusual holiday?

Read

How Shipping and Logistics Ad Spending Adapted in 2020

Shipping and logistics brands have adapted to COVID-19. How does that impact their advertising?

Read

M&A‌ ‌Report:‌ Bristol-Myers Squibb, Viatris, and Bally In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Bristol-Myers Squibb acquired MyoKardia, Upjohn merged with Mylan to form Viatris, ‌and‌ Bally’s Corporation bought Bally’s Atlantic City and VICI Properties, Inc.

Read

Consumers love streaming: How much overlap is there between OTT and digital ad spend?

Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.

Read

The State of Programmatic Native

As we draw closer to the end of the year, we wondered how programmatic native has fared so far in 2020. Here are our findings.

Read

How B2B Brands are Spending on Native Advertising During COVID-19

COVID-19 changed how B2B brands approach native advertising. Here, we look at the behaviors of the top B2B native advertisers.

Read