M&A Report: Gamer Sensei, Quadrotech, and Megaphone In the News
This week, Corsair acquired Gamer Sensei, Quest Software gained Quadrotech, and Spotify announced plans to buy Megaphone.
Read
How many advertisers are on OTT, but not TV?
As the shift to OTT gains momentum, advertisers are responding. How many brands are now advertising on OTT but not TV?
Read
Trends Shaping OTT: A Panel Wrap‐Up
MediaRadar hosted a panel to explore recent changes in OTT and what the future holds for this type of advertising. Here are the highlights.
Read
M&A Report: CNET, Segment.io, and Livongo Health In the News
This week, Red Ventures acquired CNET Media Group, Twilio gained Segment.io, and Teledoc Health bought Livongo Health.
Read
OTT for Consumer Advertising: A Panel Wrap-Up
Last week, MediaRadar hosted a panel to explore the recent changes in OTT and what the future holds for this type of advertising. Here we share the highlights for consumer advertising.
Read
Political Programmatic Influences the Tense Election
Programmatic advertising played a key part in targeting voters during the presidential race. How much did political campaigns spend?
Read
Digital Advertising Takes a Leading Role As Events Go Virtual
B2B marketers have adapted using virtual events and digital advertising this year. Where have the largest shifts in budgets been?
Read
M&A Report: Blue Acorn iCi, Vilynx, and Xilinx In the News
This week, Infosys acquired Blue Acorn iCi, Apple gained Vilynx, and Advanced Micro Devices Inc. announced plans to buy Xilinx.
Read
Political Ad Spend Jumps to New Heights in the Final Month of Election Season
It's election day eve. How much did campaigns spend this year and across which formats?
Read