M&A‌ ‌Report:‌ ‌True[X],‌ ‌CPA Global,‌ ‌and‌ ‌SuperAwesome ‌In‌ ‌the‌ ‌News‌ ‌

This‌ ‌week, Gimbal acquired TrueX, Clarivate Analytics gained ‌CPA Global, ‌and‌ ‌Epic Games purchased ‌SuperAwesome.

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Used Car Advertisers Respond to a New Market

The used car market pivoted quickly and performed well amid the pandemic. How are advertisers responding?

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How the largest advertisers are shifting programmatic spend

Brands are leaning on programmatic during the pandemic. How are top advertisers shifting their programmatic spend?

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How is the Commercial Automotive Market Recovering in Digital Ad Spend?

In the face of COVID‐19, the commercial automotive market experienced a nosedive. How has advertising rebounded?

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M&A Report: Silver Peak, Dotdash, and Grail In the News

This week, Hewlett Packard Enterprise gained Silver Peak and Dotdash acquired two food websites: Simply Recipes and Serious Eats Media. Plus, Illumina plans to acquire Grail.

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Residential Real Estate Response to the Pandemic

Real estate changed as the pandemic ran its course. Read more to learn about these changes and how this impacted advertising.

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Programmatic’s Role in Back to School

Back-to-school 2020 is odd. How are back-to-school advertisers using programmatic as part of their campaigns?

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B2B Construction Trends in August: Digital Ad Spending

With the green light to keep working in most states, what were the impacts of COVID-19 on the construction industry and its ad spending?

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M&A Report: XCM Solutions, Socialbakers, and ARM Limited in the News

This week, Wolters Kluwer purchased XCM Solutions, Astute gained Socialbakers, and Nvidia reached an agreement to acquire ARM.

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