How Do You Turn Your Problems Into Products That Companies Want To Buy?
I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.Read
Marketers in Many Verticals Are Choosing Native
With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.Read
B2B Publishers Embracing Programmatic
Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.Read
How Popular Is Native Advertising?
Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad spending (IAB calculated total U.S. online ad revenues at $42.8 billion in 2013), it is a quickly growing segment.Read
Email Advertising Insights from ABM’s Annual Conference
I recently attended and spoke at the ABM’s 2014 Annual Conference in Phoenix, Arizona. I presented some insightful research we’ve been doing surrounding Email newsletter advertising. Email newsletters have been vital to b-to-b publishers for many years, but the ubiquity of mobile media has now increased the importance of Email in the advertising mix.Read
My Open Letter to Mayor de Blasio, And the Response
Last week VentureBeat published an open letter that I wrote to Mayor de Blasio on the future of NYC’s tech community. The topic of technology in NYC is an important one. A healthy and successful tech ecosystem here is important not only for companies like MediaRadar, but for all companies in media, advertising, and publishing that are competing in a rapidly evolving technological landscape. While Mayor Bloomberg was an outspoken advocate for the tech community here in NYC, Mayor de Blasio has yet to say much about investments in the tech industry.Read
Online Video Advertising: How to Get Ahead
While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video advertising practices for publishers and advertisers.Read
The State of Online Video Advertising
Online video ads are not just for YouTube anymore. We’ve all seen video content and video ads spread to all of our favorite websites. There’s an enormous amount of hype surrounding online video advertising, and already it is a huge market. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017. We were really interested in first understanding where all of this money comes from.Read