[VIDEO] Does Your Conference Networking Elevator Pitch Pass “The Mom Test”?
When you're at a conference, how can you make the most of your networking?
In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.
To do this, be sure to come to the conference with a strong elevator pitch in mind.Read
The Rise of Email
Digital advertisers are becoming more and more critical in their audience targets as well as their ad location. Concerns around brand safety have clearly altered digital spend patterns, as has a shift in targeting strategy. Rather than trying to reach as many eyeballs as possible, brands are now looking for impact eyeballs. For instance, if a brand sells sports equipment, ESPN or Sports Illustrated newsletter subscribers would have a much higher buying probably than those of the Smithsonian, not that the two are mutually exclusive.Read
5 Hacks to Keep Your Contact Data Clean (Number 5 is our Favorite) – UPDATED
The hard truth: if your sales leads haven’t been updated in the last 12 months, most of them are worthless. Read on to see how you can keep your contact data fresh.Read
3 Reasons Why Niche Print is on the Rise
In an era of digital and online advertising, it is no secret that print has certainly struggled with declining page counts. But the idea that all areas of print have declined is mistaken. In fact, large companies like L’Oreal, Pfizer, and P&G continue to allocate big money towards print.Read
5 Field Tested Ways to Become a Better Sales Leader
Once upon a time when I was an individual contributor, I earned Sales Rep of the Year.
It was an incredible honor and one that I had been working towards and focusing on with every passing quarter.
As I stood on stage to accept my award, I didn’t think I could feel more proud professionally - that is until I was leading a sales team of my own and one of my reps achieved the same honor.
2017 Programmatic TV Summit – Highlights & Video
The way consumers view television is changing. This should come as no surprise, especially considering the recent troubles ESPN faced in regards to cord cutters. With more and more viewers moving to OTT, advertisers are facing a challenge, how to optimize marketing efforts to reach migrating audiences. One potential solution is programmatic buying and selling across platforms. This year’s Programmatic Summit at the Stewart Hotel in NYC endeavored to identify the necessary steps in adapting and adopting programmatic in the TV and OTT realm. MediaRadar’s CEO led a panel of National TV and Video Sellers regarding just how this process will work. The panel included:Read
Saddle Up for Scottsdale! 2017 AHP Equine Media Conference Recap
Last week MediaRadar saddled up and headed to sunny Scottsdale, Arizona for the 2017 AHP Equine Media Conference! Year after year, this event continues to be advantageous for bringing together equine media members from across the country.Read