The Robots are Coming: How Publishers are Using AI to Increase Productivity.
We all know Artificial Intelligence (AI) is growing, but what is its future in publishing?
AI’s greatest power lies in its ability to minimize mindless repetitive tasks - the types of tasks that publishers hate - freeing up time and resources for their human counterparts in Circulation, Ad Sales, & Editorial and enabling them to be more productive.Read
5 Ways to Validate Your Price Point!
One of the most common hurdles you will face is defending the price point of your advertising package.Read
The Future of Native: Quality begets Quantity
Demand for native campaigns and content has never been higher, triple what it was in January of 2015. The proliferation of this format, however, has not coincided with market-wide understanding of how to optimize it. Thousands of advertisers are purchasing native ads each month – many of them for the first –time. So how do publishers combat low renewal rates and tougher FTC compliance, while simultaneously alleviating consumer misperceptions about native content?Read
2017 IMAG Conference Reflection
Each year the IMAG conference brings together independent and enthusiast magazine media executives to discuss the challenges and successes of their industry and brands. Unlike other events, we always appreciate the transparency of this group. In the same way as last year’s event in San Francisco, the 2017 IMAG conference was an honest, high-quality, and well put-together affair. Speakers and discussions were engaging and authentic, and people were given ample opportunities to network and digest all of the valuable insights between speakers.Read
2017 CRMA Annual Conference Highlights & Photos
On Monday, May 22nd, while everyone else was working from their respective office desks, I was introducing the Digital Track at the 2017 CRMA Annual Conference in Houston, Texas. I had a great time connecting with a number of local and regional publishers at the conference, and learning about what drives their business forward.Read
Amazon in the lead in OTT advertising in the beginning of May
Each month MediaRadar pairs with Found Remote, a global media platform focused on the evolving TV industry, and analyzes ad data across six select OTT providers, to see who’s advertising where and which shows are garnering the most attention. In this series, we are coming to understand both how OTTs are diversifying their marketing efforts and where they are going.Read
Programmatic Ad buying, don’t go chasing Waterfalls
Last year, digital advertising grew over 15% and nearly cleared $70 billion, according to eMarketer. The same study predicted that digital spend is expected to reach $100 billion by 2020. According to MediaRadar data, 121,821 brands placed digital ads in 2016. This significant growth is driven by many factors—one of which is header bidding.Read
Changing perspectives on video
It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!Read