MediaRadar 2018: Moving Forward with Frontier Capital

 

With the new year comes exciting news!


Earlier today, MediaRadar announced a new growth equity partnership with Frontier Capital.

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6 Tips for Leaving Effective Voicemail Messages 

6 essential voicemail techniques to use to impress your prospect after the tone. Use these techniques to make sure you're leaving effective voicemails.

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MediaRadar Native Roundup: January 2018

Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.

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Advertising Mergers and Acquisitions: December 2017

At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements.   Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.

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Understanding Programmatic: Choosing your Price Floor

While it’s very important for publishers to understand how header bidding works, it’s equally as important that they understand how to make it work for them.

In our previous posts, we did our best to simplify the process of programmatic advertising.

We first covered the traditional process of waterfalling, then moved through the innovation of header bidding.

If you’ve yet to read those posts, we suggest that you start there before reading any further.

After reading our previous posts, you might be thinking, "all of this talk of price floors... But how do I know what my price floor should actually be?"

That’s an important question to keep in mind. Header bidding is a very innovative process, but publishers can only truly maximize their return if the process is implemented correctly.

 

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Understanding Programmatic: Header Bidding

Header bidding is the latest advancement in the world of programmatic advertising.

It expands upon the traditional “waterfalling” method with an even more efficient process that better maximizes the value of ad inventory for publishers.

If you’re not sure what waterfalling is or how it works, we suggest you read our previous post before going forward.

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The Beginner’s Guide to Programmatic Advertising

In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.

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And a Partner for your Sales Team…

We’ve carried our tune for quite some time now, but as Q4 comes to a close, so does our song. We’ve reached the finale of our 12 Ads of Christmas blog series!

Along the way, we’ve highlighted ads from 11 different industries. Today, we’re taking a slightly different approach.

For the first time, we can present MediaRadar’s “12 Ads of Christmas” in its entirety, and together sing in preparation for the holiday.

So, cue the music:

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