5 Things Every Ad Sales Rep Should Do Every Day
Ad sales professionals have a lot to do on a daily, weekly, monthly, and yearly basis. As each quarter comes and goes, and the months fly by, a single day can often seem like a blur - a flicker of time. One of the best ways for any ad sales rep to set themselves up for year-long success, however, is to focus specifically on those blurry, fast-moving, singular days. That's where having a routine comes into the equation.
ReadMediaRadar Native Advertising Roundup: March 2018
While native advertising is widely used among advertisers and publishers in the online space, it is also still growing at an impressive rate. In fact, last month, over 900 brands ran native ads for the first time! Every month, MediaRadar analyzes thousands of brands utilizing native advertising.
Read4 Innovative Trends in Native Advertising
Advertiser spend on native advertising continues to rise, and it's become one of the most popular ways for advertisers to truly engage with their audience. It's no longer a matter of "if" for publishers when it comes to integrating native ads into their content. In 2017, native advertising spend was more than any other form of display advertising. We're beginning to see native advertising in many offline environments, as well.
ReadAdvertising Mergers and Acquisitions: February 2018
With the start of a new month, comes a number of advertising mergers and acquisitions to report. Here, we'll be taking a look at all of the activity from February 2018. In recent months, we've seen some monumental deals take place, certainly not excluding last month. And despite this month being a bit less noteworthy in terms of the deals that took place, there's plenty to recap.
ReadThe Oscars 2018: Best Picture Advertising
With the arrival of this year's Oscars ceremony, we thought we'd take a look at the best trailers and advertising from this year's best films. The Oscars 2018 will be held this Sunday, March 4th, at 5pm on ABC. Host Jimmy Kimmel will be joined by members of the industry, their families, and millions of television viewers, as they give out awards and tributes to celebrate this year's best in cinema. The annual event, held in Los Angeles, celebrates the best acting, directing, screenwriting, and so on from the year most recently passed.
ReadEmerging Trends in Advertising: Programmatic Audio Advertising
As any ad sales or ad tech professional knows, the demand for programmatic ad inventory has been rising on a number of different platforms. And with Pandora's most recent news, it's evident that audio platforms are now taking full advantage of the process, as well. Pandora will now, for the first time, offer a private marketplace (PMP) for programmatic audio advertising, something that many considered a long-time coming. While, the audio industry does not always receive the same amount of coverage as other formats in relations to programmatic advertising, Pandora's full buy-in could change that.
ReadDigiday Hot Topic Takeaways: The Rise of OTT Content
It seems as though we've done quite a bit of recent writing about fluctuations, shifts, growths, rises, and so on. And in the television industry, the biggest conversation currently revolves around the rise of over-the-top (OTT) content consumption.
ReadIntegrated Advertising in Sports: The NBA
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
ReadMediaRadar Native Advertising Roundup: February 2018
Who uses native advertising? Quite a lot of brands, actually. In fact, native advertising is one of the fastest growing products in digital advertising today.
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