• Advertising Mergers and Acquisitions

In our last monthly report, we saw another $34 billion in closed mergers and acquisitions, bringing the year's total to roughly $160 billion across more than 380 deals.

• B2B Advertising

The Connectiv CEO Summit is a yearly executive retreat that brings together top leaders in the B2B media space.

• Advertising Mergers and Acquisitions

So far, in 2018, MediaRadar has tracked over $160 billion across more than 380 mergers and acquisitions in total. To this point, March has been the standout month of the year, with 82 mergers and acquisitions for a disclosed total of more than $61 billion.

• MediaRadar Tips
• Sales Tips

According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?

• Programmatic Advertising

AdExchanger's Programmatic I/O is the world's largest gathering of the data-driven marketing ecosystem. It is a semi-annual event, and this time around, was held in San Francisco on April 10th and 11th, as nearly 3000 professionals and experts shared stories and insights about their experiences with programmatic media and advertising, from both the buyer and seller-side of the equation.

• Online Advertising

Publishers may still have a lot to learn about Google Chrome's ad blocking. About midway through 2017, Google first expressed their intentions to unroll new ad blocking standards on Chrome.

• Advertising Trends

From April 10-12th, in Chicago, many B2B media professionals gathered at MediaGrowth Summit 2018 to discuss the market's evolutionary changes, new advancements, and trends. The ad sales market is constantly changing, and ever-evolving. Reps are now expected to do more than ever before, and the complexity of the market can sometimes seem overwhelming.

• Digital Advertising
• Snapchat

On April 5th, 2018, MediaRadar hosted a panel to discuss the state of the media industry following the recent, sweeping changes made by Facebook.

• Advertising Mergers and Acquisitions

In last month's advertising mergers and acquisitions report, we did a recap of all of February 2018's deals. After an action-packed close to 2017, however, February proved to be comparatively slow. This month, it appears that we're back to where 2017 left off, with March showing a sharp increase in deals. In fact, March was easily the most action-filled month of the year thus far. Let's take a look at the high-profile and media deals, as well as the announcements and rumors from the publisher and brand space, March 2018.