Brand Safety: What is the Agency Telling Your Client?
In 2017, many questions arose regarding advertisers and the content they're surrounded with. Some brands saw their ads running alongside unsavory content, and so the discussion of brand safety in programmatic advertising began to gain much more traction.
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Building Trust Beyond the CMO: Find Your Internal Champion
After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?
Most likely, they'll talk about it - they'll tell others within their company about it.
They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.
That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.
If that belief is not spurred within the right person, however, an agency pitch could be for naught.
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MediaRadar 2018: Moving Forward with Frontier Capital
With the new year comes exciting news!
Earlier today, MediaRadar announced a new growth equity partnership with Frontier Capital.
MediaRadar Native Roundup: January 2018
Native ad campaigns are continually changing. In fact, native is one of the fastest growing products in digital advertising today. In light of this, each month, we review the native ads we've seen and highlight the most prevalent campaigns. Perhaps you can include some of these strategies in your own native offerings. In the MediaRadar Native Advertising Roundup, we select four noteworthy campaigns to highlight, offering insights into their native strategy. In last month's roundup, we saw innovative campaigns from Kia, Immaculate Baking Company, TitleMax, and PNC Bank.
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Advertising Mergers and Acquisitions: December 2017
At MediaRadar, we strive to keep industry members up-to-date with the latest and most important news and announcements. Moving forward, we'll be writing about each month's notable mergers and acquisitons within the publisher and brand space.
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Understanding Programmatic: Header Bidding
Header bidding is the latest advancement in the world of programmatic advertising.
It expands upon the traditional “waterfalling” method with an even more efficient process that better maximizes the value of ad inventory for publishers.
If you’re not sure what waterfalling is or how it works, we suggest you read our previous post before going forward.
The Beginner’s Guide to Programmatic Advertising
In every field, every industry, and in almost every way, the world keeps moving more towards automated processes. For publishers filling online ad space, the introduction of automation has presented an efficiency previously not available. It better optimizes ad space, with more stable placements, less wasted inventory, and higher guaranteed return on that inventory.
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And a Partner for your Sales Team…
We’ve carried our tune for quite some time now, but as Q4 comes to a close, so does our song. We’ve reached the finale of our 12 Ads of Christmas blog series!
Along the way, we’ve highlighted ads from 11 different industries. Today, we’re taking a slightly different approach.
For the first time, we can present MediaRadar’s “12 Ads of Christmas” in its entirety, and together sing in preparation for the holiday.
So, cue the music:
