Adobe: ‘New’ Kid on the Ad Tech Block?

Google may have the enterprise and tech clout to stay ahead, but Adobe is giving them a run for their money with its Advertising Cloud.

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M&A Report: YES Network, Big Tobacco and WeWork In The News

The most important mergers and acquisitions this week including YES Network, PMI/the Altria Group, and WeWork. Stay in the loop, whether you're in ad sales or business development.

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How Events Contribute to the Hospitality Market

Events contribute in no small way to the marketing environment within the hospitality market. Not only that, but spending on events is up within the industry, when looking at the five biggest hospitality events.

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Premium Podcasts: Will the Subscription Model Work?

The popularity of podcasts has survived a rotating cast of distribution platforms, devices, competition and (now) revenue models. Americans are now listening to more podcasts than ever before, leaving the industry to ask: where do we go from here?

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How Specialized DSPs Shape Advertising for Connected TV

Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.

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Your Questions on Event Marketing, Answered

Hosting an event can lead to better engagement, more revenue and even new relationships. But to get the most out of events, you have to ask the right questions.

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M&A Report: Boston Scientific, Sony and The Simply Good Foods Company In The News

The most important mergers and acquisitions this week including Boston Scientific, Sony, and The Simply Good Food Company. Stay in the loop, whether you're in ad sales or business development.

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YouTube Advertising: Media & Tech Take Over With (Surprise) Disney as King

With original shows and an ad-supported strategy, YouTube will continue to offer new inventory to advertisers. This means it’s more important than ever to take stock of the advertising landscape within the ever expanding world of YouTube.

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The Top Industries Buying Programmatic Ads

Nearly 90 percent of US digital ads will be placed programmatically in 2021. But what are the top industries buying programmatic ads now? MediaRadar found that just four industries account for over half (54 percent) of all dollars spent on programmatic ads.

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