Publishers and SSPs Rethink Programmatic Ad Tech
Economic uncertainty and revenue consolidation is causing companies to rethink programmatic ad tech.
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How Specialized DSPs Are Shaping Connected TV (CTV) Advertising
Programmatic TV advertising continues to make headlines and big promises — even if it’s still a little confusing.. But one thing is for sure: the popularity of programmatic video ads is growing as the industry figures out measurement, inventory and growth.
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Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?
Google’s Privacy Sandbox is aimed at curtailing improper tracking and alleviating consumer privacy concerns while continuing to allow ad targeting. But what, exactly, is the Privacy Sandbox? And what does it mean for advertisers and publishers?
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How Podcast Advertising Fits Into Programmatic Technology
It’s clear that podcast advertising is both popular and effective. But what actually feeds this advertising format? And how does programmatic tech fit into the medium?
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Supply Path Optimization (SPO): What Is It and Why Is It a Big Deal for Programmatic Ads?
Supply Path Optimization — or SPO — is meant to help digital advertisers the same way supply chain optimization helps logisticians. By choosing networks based on the main markets they serve, digital advertisers can get more strategic and plan further out for both reach and spend.
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Are Interactive Voice Ads Going Too Far?
Interactive voice ads represent a double edged sword. How can brands and media companies realize the benefit of highly engaging audio ads without risking the alienation of their audience?
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eSports Are Opening New Ad Inventory for Brands
Unlike YouTube back in the day or popular streaming platforms today, video game stream doesn’t necessarily disrupt the media industry — it simply adds new content. In other words, this is a rapidly growing opportunity for digital advertisers looking for new, younger audiences.
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Programmatic TV: 7 Terms You Need to Know in 2023
Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.
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The Fast Advance of Programmatic Native Ads
As ad networks expand and programmatic capabilities advance, the line between programmatic and direct ads is blurring — opening the opportunity for native ads to join the programmatic bandwagon.
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