Fintech Startups are in Hyper-Growth Mode
Investment into fintech is pouring in. And that is carrying over into the B2B advertising space. Who are the top spenders?
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Top DSP Services — How are They Changing in the Next Stage of Ad Tech?
Relationships between agencies and data providers are changing—making room for others to shoot their shot in a very competitive environment.
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As the modern office takes shape, commercial furniture tries to keep up
As people return to work, B2B furniture brands are still unclear about how much they should be spending and what messaging they should use.
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The Electric Push: How Fleet Management is Changing in 2021
The fleet management industry is experiencing growth, especially with new electric vehicles on the market. How will this impact advertising?
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How is Ad Spending Shifting for HR Management, Payroll & Accounting Systems?
The increased importance of HR tools that support remote work has led to changes in advertising. How many brands are advertising and who are the biggest spenders?
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What You Need To Know About YouTube’s New Direct Response Solutions
Direct-response advertising has become essential for publishers in this economic downturn. YouTube has taken direct-response to the next level. Learn about the update here.
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Will Financial Uncertainty Drive Consolidation in the Ad Tech Market?
COVID-19 is putting the ad-tech ecosystem into a crunch. With this uncertainty, advertising leaders are wondering how smaller exchange partners will survive. We dive into what experts have to say about COVID-19 and its impact on the ad-tech ecosystem.
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How COVID-19 is Impacting Various Digital Media Formats
As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?
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How COVID-19 is Impacting Programmatic Advertising
With such rapid changes in our society, the media industry is experiencing great uncertainty. Here we dive into the current state of programmatic advertising.
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