Why Spotify Bought Gimlet: The Power of Podcast Advertising
Spotify's acquisition of Gimlet adds a new development in the conversation surrounding the power of podcast advertising. Here we dive into what Gimlet signals for media and what the purchase could mean for advertisers.
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Gap, Comcast and Lyft In The News
The most important mergers and acquisitions this week including Gap, Comcast, and Lyft. Stay in the loop, whether you're in ad sales or business development.
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3 of Our Favorite Ads that Aired During the Oscars
The 91st Oscars yesterday got us thinking … Which product categories and companies chose to advertise during the Oscars over the past 3 years? What are some Oscars advertising trends? Let’s take a trip down memory lane.
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2018 NHL Playoff Advertising Just Breaks the Ice
We compared the NHL 2018 playoffs to that of other 2018 U.S. sports playoffs like the NBA, NFL, and MLB. See how the NHL fared, in terms of ad spend share and advertiser renewal rate!
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How is the NFL Dominating the Field of Playoff Advertising?
How is the NFL dominating playoff advertising? We compared the National Football League's 2017-2018 advertising revenue, renewal rate, and top companies and product categories to that of other US sports like the NBA, MLB, and NHL. Find out the results here!
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Where Does Snapchat Ad Revenue Come From?
Do you want to know the latest ad buying trends? How about the top advertisers and product categories advertising with mobile? Where does Snapchat ad revenue come from? Find out now. All these answers are just one click away!
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3 Big Mergers and Acquisitions from 2018
How many mergers and acquisitions were completed in the last few years? What were the most notable deals of 2018? Will strong merger and acquisition activity continue in the future? MediaRadar has the answers to all of your questions!
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2018 NBA Playoffs Shoot and Score with Advertisers
Overall, the NBA does well in attracting more advertisers than any other US sports playoffs (and new ones at that) and in retaining the majority of them, in part because of the league's association with fashion as well as integrated advertising like jersey patch ads. Find out about integrated advertising, who the new NBA playoffs advertisers are and how many, the top 3 product categories spending during the 2018 NBA playoffs, the playoffs' retention rates, and more!
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2019 Media Predictions: Amazon Advertising Will Succeed This Year
These 2019 media predictions surrounding Amazon advertising come from Todd Krizelman, CEO and Co-Founder of MediaRadar.
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