How Popular Is Native Advertising?
Over the last year, the hype surrounding native advertising has continued to grow louder. eMarketer recently predicted native ad spending to grow to $3.2 billion in 2017, up from $2.3 billion in 2014. While this is just a fraction of online ad spending (IAB calculated total U.S. online ad revenues at $42.8 billion in 2013), it is a quickly growing segment.Read
Email Advertising Insights from ABM’s Annual Conference
I recently attended and spoke at the ABM’s 2014 Annual Conference in Phoenix, Arizona. I presented some insightful research we’ve been doing surrounding Email newsletter advertising. Email newsletters have been vital to b-to-b publishers for many years, but the ubiquity of mobile media has now increased the importance of Email in the advertising mix.Read
Online Video Advertising: How to Get Ahead
While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video advertising practices for publishers and advertisers.Read
The State of Online Video Advertising
Online video ads are not just for YouTube anymore. We’ve all seen video content and video ads spread to all of our favorite websites. There’s an enormous amount of hype surrounding online video advertising, and already it is a huge market. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017. We were really interested in first understanding where all of this money comes from.Read
Insights from the ABM Annual Conference
On May 5th, I’ll be speaking at ABM’s 2014 Annual Conference in Phoenix, Arizona. I’m very excited to report on some insightful research we’ve done surrounding E-mail newsletter advertising, which is a quickly growing and vital piece of the advertising mix for b-to-b publishers and advertisers.Read
Financial & Real Estate Advertising Returns to Magazines
While national consumer magazines cumulatively recorded sub-par advertising numbers in first-quarter 2014, we were particularly excited by one of the bright spots we uncovered. Through February, we found that ad pages from financial & real estate brands increased by 33.5% from the same period in 2013, as measured across 158 national consumer magazines. We also found that there were 52 different brands that increased their investment in ad pages within these magazines during this period.Read
Apple Ramps Up iPhone 5C Advertising – But Is It Too Late?
Apple has attracted a lot of attention recently for the purported poor sales performance of the iPhone 5C. While the lower-cost iPhone has not sold nearly as well as its high-end partner, the iPhone 5S, it also did not benefit from the same comprehensive advertising campaign.Read