Q4 2023 12 for ‘24 – Retail Media Networks
MediaRadar kicks off its 12 for 24 blog series as 2023 comes to a close with retail media networks. Advertisers are increasing ad investment with key retail media networks.
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OTT Ad Spend is in a Slump
Despite a year of softened OTT ad spend, over $1 billion has been invested across six leading platforms. Undoubtedly, the media remains indispensable for establishing connections with streaming-first audiences.
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Taylor Swift’s NFL Appearances Could Drive Billions
Taylor Swift's emergence as a football fan expands NFL's female viewership. This impact will likely influence brands to develop ads appealing to both male and female viewers.
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OTC Cough & Cold Ad Spending Cools Off Despite Illness Season
OTC cold and cough brands have reduced ad spend heading into the winter illness season. Will they ramp up to combat symptoms and capture consumer attention?
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Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance
The online grocery wars highlight the massive growth happening in this market as consumers' ordering and delivery behaviors shift.
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Driving Success in 2024 Begins Now
This blog outlines three key ways sales teams can plan and optimize their 2024 strategies to enter Q1 equipped to close more deals and hit their goals.
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The Explosive Growth of AI Advertising: Key Trends and Takeaways
In this article, we're looking at the explosive growth of AI advertising and the opportunities this growth presents.
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Hollywood Strikes: What the End of the Writers’ Strike Means for Advertising
In this article, we're looking at the impacts of the Hollywood strikes and what the end of the writers' strike means for the advertising industry.
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3 Advertising Predictions for H2 2023
Budgets are tightening and a recession is looming, but few things are certain. Here's 3 advertising predictions for the second half 2023.
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