2023 MediaRadar Prediction: Beauty Advertisers Take Advantage of the Lipstick Effect
With a looming recession, beauty advertisers focus on promoting "small indulgences," and point to continued increase in ad spend.
ReadTop Beauty Advertisers Using Programmatic
The pandemic forced the beauty industry to go digital-first. Which brands invested the most in programmatic?
ReadTop 10 Beauty Advertisers to Watch in 2021
We aren't beauty gurus, but we do have advertising data to back up which brands you should keep your eye on this year.
ReadDTC Beauty Brands Doing Well Amid Pandemic
Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.
ReadBeauty Industry Proves Its Resilience Amid COVID-19
Despite being alone at home, consumers love their beauty products. Here, we break down what that means for the beauty industry and its ad numbers.
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