MediaRadar Blog

MediaRadar set to lead competitive ad intel market with enhanced capabilities across Streaming TV and cross-media measurement

MediaRadar integrates Vivvix data, providing actionable marketing intelligence across $275B in cross-media spend and over 35 million creative assets.

Prescription Drug Advertising in the 2024 Election – TV Media

MediaRadar has already documented the extent to which pharmaceutical advertising dominates linear TV. Primetime viewers, in particular, can expect to ...

From Legacy to Digital: How Brands are Redefining the Rules of Super Bowl Ads

The Super Bowl has long been the pinnacle of advertising – a showcase for the most ambitious campaigns, the biggest budgets, and the boldest ideas. ...

Unlocking the future of advertising: What can we expect from media investments in 2025?

MediaRadar Transforms Actionable Ad Intel with AI-Powered Sales Prospecting Solution for Publishers and Platforms

The solution uses AI to scale personalized email and LinkedIn sequences auto-populated with advertising recommendations from the industry’s leading ...

MediaRadar Drives Evolution of Advertising Industry with Local Market Insights Across Digital & Video Media

Marketing intelligence leader will maximize competitive media insights and return on ad spend for brands and agencies across 210 U.S. DMAs

2024 Advertising Titans: Unveiling Major Players and Emerging Contenders

Written by: Brett House

MediaRadar's "Future Titans of Advertising" Report Reveals Top Brands Driving Industry Transformation

New York, NY – October 23, 2024 – MediaRadar, the award-winning marketing intelligence platform, today announced the release of its “Future Titans of ...

Matt Krepsik Appointed CEO of MediaRadar to Lead Next Phase of Company Growth

NEW YORK, Sept. 19, 2024 (GLOBE NEWSWIRE) — MediaRadar, the award-winning advertising intelligence platform, today announced a strategic leadership ...

Paris Olympics Broadcasts Reveal Divergent Partisan Media Strategies

The 2024 Paris Summer Olympics were a smashing success, not just from a hefty US medal haul but from a ratings perspective as well- outpacing Tokyo ...

Focus On: Pennsylvania Senate

When politicos think “battleground state,” Ohio or Florida have historically leapt to mind. With their passing increasingly into “safe GOP” ...

State of Play: Presidential TV Ad War

Written by: Geoffrey Pereira, Head of Content & Insights - CMAG With the first debate behind us- kicking off a contentious summer and fall of ...

Focus On: Montana Senate

Deep, dark-red Montana is one of the Republican party’s great hopes for flipping the Senate from Democrat control to their own this coming November.

Q1 2024: Streaming Recap

Kicking off the year and debuting the quarterly schedule of our Streaming Recap series, we can assure you that while we may be zooming out, we’re ...

TikTok's Troubles Provide an Opening for Media Companies to Capture Ad Dollars

As TikTok faces potential restrictions, media companies have an opportunity to win with engaging short-form content, brand safety, and effective ...

Potential Panic for Maryland Dems

Maryland’s political landscape sees unexpected shifts with former GOP Governor Larry Hogan’s Senate bid and a tight Democratic primary challenging ...

MediaRadar Secures Gold Stevie Award in Customer Service for Their 14th Win

NEW YORK, NEW YORK — April 25, 2024 — MediaRadar wins a coveted Gold Stevie Award celebrating success in Customer Service. This prestigious ...

Will The Clock Run Out on TikTok?

On March 13th, the House of Representatives—in a rare instance of bipartisanship—passed H.R. 7521. It’s a bill that would force TikTok to divest ...

Focus On: Ohio Senate

On Tuesday, March 19th, Ohio primary voters chose—by an 18-point margin—auto dealer Bernie Moreno (R) as their candidate to challenge incumbent Ohio ...

December 2023: Digital Deep Dive

Each month, Vivvix will explore the top digital media types, YouTube properties, and industries to bring you the top ad spend stats to know.

Q4 2023 12 for ‘24 - Fitness & Weight Loss

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for fitness & weight loss industry.

Q4 2023 12 for ‘24 - Gambling & Casinos

As we conclude 2023 and look toward the new year, MediaRadar reviewed gambling and casinos advertising.

Q4 2023 12 for ‘24 - Baby & Kids

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for baby & kids’ brands.

Q4 2023 12 for ‘24 - Alcohol

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising within the alcohol space.

Q4 2023 12 for ‘24 - Automotive

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising within the automotive industry.

Q4 2023 12 for ‘24 - Beauty

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for beauty brands.

Q4 2023 12 for ‘24 - Food

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for food brands.

Q4 2023 12 for ‘24 - Technology

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising in technology.

Q4 2023 12 for ‘24 - Non-Alcoholic Beverages

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising for non-alcoholic beverage brands.

Q4 2023 12 for ‘24 - Travel

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising from hotels, airlines, tourism bureaus among others in the travel ...

Q4 2023 12 for ‘24 - Retail

As we conclude 2023 and look toward the new year, MediaRadar reviewed advertising investment from retailers.

Q4 2023 12 for ‘24 - Retail Media Networks

2023 proved to be a year of evolution for the advertising industry. Coming off the heels of a turbulent few years dealing with the impacts of the ...

OTT Ad Spend is in a Slump

Over 80 million U.S. households now use OTT services, and streaming remains a key way for advertisers to reach audiences projected to move away from ...

Taylor Swift's NFL Appearances Could Drive Billions

A new celebrity superfan is capturing attention and making an impact on the NFL – pop megastar Taylor Swift. Swift’s three Sunday appearances in the ...

OTC Cough & Cold Ad Spending Cools Off Despite Illness Season

Cough and cold season is here, but advertising spend by over-the-counter (OTC) medicine brands combating related symptoms is down compared to last ...

MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry

Transaction combines complementary services to empower media sellers, brands, and agencies with broad market intelligence for confident ...

Grocery Wars: Instacart and Competitors Battle for Online Grocery Delivery Dominance

The online grocery wars are heating up, with brands like Instacart, Walmart+, and DoorDash spending big on advertising. New data from MediaRadar ...

Programmatic Advertising in 2023: Who's Buying and Why It Matters

Brands are consistently leaning into ad technology to deliver precise, tailored ads to their target audience. But who’s buying programmatically, and ...

Driving Success in 2024 Begins Now

The fourth quarter is here, which means sales teams need to start preparing now for 2024. MediaRadar can help you hit the ground running in Q1, ...

Exhibitor Events Trends: Forging Connections, Insights, and Brand Visibility

Trade shows and conferences have not only sustained their importance, but have evolved into pivotal platforms for networking, learning, and elevating ...

The Explosive Growth of AI Advertising: Key Trends and Takeaways

Artificial intelligence (AI) is transforming industries across the board, and advertising is no exception. According to recent data analyzed by ...

Hollywood Strikes: What the End of the Writers' Strike Means for Advertising

The Hollywood writers’ strike that started in May 2023 has officially ended as of September 27th. After nearly five months, the Writers Guild of ...

Advertising Overview: Webinar and Whitepaper Advertising in 2023

In today’s B2B advertising landscape, whitepapers and webinars continue to be pivotal tools for ad sales teams. These mediums offer an invaluable ...

4 Ways to Write Better Sales Emails

In an age of full inboxes—the average person gets 120 emails a day—and selective attention spans, getting your prospects to open and read your emails ...

5 Advertisers to Watch That Are Buying B2B Media Right Now

In today’s unpredictable economic climate, advertisers are meticulously reevaluating their budgets and buying strategies. For some, this stormy ...

5 Email Subject Lines That Work and Why

As brands ramp up their digital marketing efforts, a staggering 37% are increasing their email budgets this year. While more investment in email ...

3 Hot Trends to Watch in B2B Email Advertising

Programmatically sold advertising is expected to reach $725b by 2026, which would represent an increase of more than 75% from 2021.

3 Native Advertising Trends in B2B Media to Keep Your Eyes On This Year

Native ads have ascended to the upper echelons of programmatic advertising. According to Insider Intelligence, native display ad spending was ...

3 Reasons Why Data Can Improve Your Email Marketing Strategy This Year

It was an ordinary day in 1994 when Katie Couric, Bryant Gumbel, and Elizabeth Vargas sat on the set of The Today Show and answered the questions ...

Behind the Exhibits: A Look at B2B Event Advertising in 2023

The pandemic and stay-at-home orders didn’t just impact travel advertisers—the three-year loss of global direct business event spending (2020-2022) ...

How the Top 5 DTC Brands Are Advertising in 2023

In 2022, direct-to-consumer (D2C or DTC) sales by established brands—think Nike—and digitally native ones—think Allbirds—were expected to surpass ...

Publishers and SSPs Rethink Programmatic Ad Tech

Not long ago, advertisers balked at the idea of handing their ad dollars over to a robot (READ: programmatic ad tech).

2 Strategies to Help You Set the Perfect Price for Your Ad Inventory

“Price is what you pay. Value is what you get.”

Not All Advertisers Are Sold On YouTube

Google generated over $224b in ad revenue last year, cementing the company at the top of digital ad sellers worldwide, rivaled only by Meta, Alibaba, ...

Not a Cruel Summer: Travel Advertisers Keep Shaking Off the Pandemic Blues

Taylor Swift can sing “Cruel Summer” all she wants, but travel advertisers are having the time of their lives after almost three years of limited ...

5 Proven Steps to Overcome Pricing Objections: A Step-by-Step Guide

“It’s not worth the price.”

Elon's Impact: How Twitter Advertising Changed a Year into the Musk Era

In Elon Musk’s own words, he didn’t buy Twitter to make money. He did it to help humanity.

Picking Favorites: Advertisers Go Exclusive with Social Media or YouTube

GOAT (Greatest of All Time) debates are nothing new. Passionate fans will stop at nothing to convince others that their player is superior.

Electric Vehicle Advertisers Are Amped About YouTube

Want to hear something crazy? The first electric vehicle (EV) debuted in 1889. It was the brainchild of a Scottish immigrant, William Morrison, and ...

Beauty Advertisers Decrease Spending But Reimagine Their Strategies

The economy may be up and down, but people are still buying beauty products.

Is OTT Advertising Dead?

In 2021, 5,530 advertisers spent $1.3b on OTT ads across popular services such as Discovery+, Hulu, HBO Max, Paramount+, Peacock, and Pluto TV.

3 Advertising Predictions for H2 2023

In December 2022, Insider Intelligence published advertising trends to watch in 2023, highlighting the impact of the uncertain economy and the ...

An Uncertain Economy Fails to Stifle Consumer Advertisers

Economic experts are ringing the alarm bells—again—and warning of an imminent recession. Billionaire investor Stan Druckenmiller even said, “It’s ...

CPG Advertisers Double Down on YouTube

We recently looked at how much consumer packaged goods (CPG) advertisers are spending on TV to kick off 2023, including Super Bowl costs for a ...

Prescriptions & Primetime: Medical and Pharma Advertisers Spend Billions on TV

The rapid ascent of digital advertising has made us immune to what should be head-turning statistics. This stat, however, still makes us do a double ...

Construction Equipment & Materials Advertisers Spend on B2B Media to Start 2023

It wasn’t long ago that the cost of plywood increased from $400 to $1,500 per thousand square feet or that 68% of contractors said they’d seen a ...

CPG Advertisers Reel in Consumers with Video

Consumer confidence continues to trend downward, but you wouldn’t know it by looking at what Consumer Packaged Goods (CPG) companies spent on TV and ...

YouTube Ad Spending Rebounds After a Rocky 2022

It’s hard to believe media powerhouses like YouTube have “off” quarters too.

B2B Media Publications Aren’t Getting a Lot of Love from Crop Advertisers

Move aside, ChatGPT: 70% of specialty crop growers are now combating labor shortages and rising prices with farm robots and artificial intelligence.

Pharma's Embrace of Digital Advertising Includes YouTube

YouTube’s advertising revenues topped $29b in 2022, up from about $8.1b in 2017. With 62% of American internet users accessing YouTube daily and 85% ...

B2B Media Buoyed by Tourism & Construction Advertisers in Q1 2023

When we last wrote about the state of B2B media, it seemed like advertisers were turning the corner after pumping the brakes during the pandemic and ...

30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet

Do people still watch TV?

Podcasts and Online Video Ads Catch the Eyes of NAB Show Attendees

The NAB Show Centennial recently celebrated 100 years of innovation in the most fitting place possible: Las Vegas.

Energy Advertisers Help B2B Media Publications Keep the Lights On

With the pandemic behind us and some consumers powering through financial woos, advertisers are spending like it’s 2018.

TV Ads Remain in the Picture for Brands

Digital ad spending is expected to reach $626b in 2023, up by 10.5% following a period of slowed growth during the pandemic. Much of the increase ...

A Look at the Comeback of B2B Hospitality Advertising in 2023

A sharp decline in demand for all things hospitality during the pandemic led to an equally sharp decline in revenue—in the first 10 months of 2020, ...

Are Pharma Brands Ready to Embrace Digital Advertising?

Many historians believe Santa Maria Novella Pharmacy to be the oldest apothecary in the world, dating back to 1221. The pharmaceutical industry has ...

The State of TV and Video Advertising in 2022

Whether on a TV, smartphone, tablet or computer, video oozes from every crevice of society.

What $5b in Spend Can Tell Us About the Future of Retail Media

It wasn’t long ago when retail media was still that shiny new object advertisers were staring at, but only a few went near. (Most of the time, that ...

Interest Rates Are Up; Real Estate Ad Spending Is Down

In news that surprised no one, the Federal Reserve raised interest rates…again.

Will Silicon Valley Bank’s Collapse Stall Finance Advertising?

The collapse of Silicon Valley Bank (SVB) has the financial universe floating without a tether; uncertainty continues to swell since the bank, ...

Travel Advertisers Are Back in a Big Way

With the exception of business-related travel, people are hitting the road, seas, and skies as if the past three years never happened.

Alcohol Advertisers Say No to Another Round of Ads

Revenue in the alcoholic drinks market will reach $283.8b this year and is expected to grow at an 5.5% each year between now and 2027.

Gambling Advertisers Push More Chips Into Digital and Traditional Ads

The U.S. set a gambling record in 2022 with nearly $55b in revenue. Gambling revenue in N.J. alone topped $5b last year, matching the state’s ...

2023 MediaRadar Prediction: Food Advertisers Battle Inflation

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

MediaRadar’s Advertising Predictions: Tax Service Advertisers Bookend the Year

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

MediaRadar's Advertising Predictions for 2023: Gaming Advertisers Sit on the Fence

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

MediaRadar’s Recession-Ready Weekly Advertising Overview: Automotive, Media & Entertainment, and Tech Increase Ad Spend

Week of February 20, 2023

2023 MediaRadar Prediction: DTC Advertisers Spend Billions to Stay Ahead of the Competition

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

2023 MediaRadar Prediction: B2B Industrial Advertising Remain Cautiously Optimistic

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

MediaRadar's Advertising Predictions for 2023: Uncertainty Brings Ad Opportunities

Think back to 2019.

MediaRadar’s Recession Ready Weekly Advertising Overview: Athletics, Kids, Restaurants & Travel lean into Ad Spend

Week of February 13, 2023

MediaRadar's Complete Rundown of Super Bowl LVII Advertising

As millions watched the Kansas Chief’s secure a victory over the Philadelphia Eagles during 2023’s Super Bowl, consumers not only celebrated ...

2023 MediaRadar Prediction: Pet Advertisers Pullback After Pandemic Shopping Spree

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

Super Bowl LVII Advertiser's Dive: Part III

Almost 300 jumbo jets.

MediaRadar’s Recession Ready Weekly Advertising Overview: Apparel and Food advertisers loosen their ad budget belts

Week of February 6, 2023

Super Bowl LVII Advertiser's Dive: Part II

On February 12, 2023, more than 60k football fans will pack into State Farm Stadium in Glendale, Arizona, to experience Super Bowl LVII. For them, ...

2023 MediaRadar Prediction: Airline Advertising Budget Are Set to Soar

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

MediaRadar’s Recession Ready Weekly Advertising Overview: Pets & Finance increase Ad Spend

Week of January 30, 2023

Super Bowl LVII Advertiser’s Dive

Almost six months out from Super Bowl LVII, Fox had sold nearly all of its available inventory, with some brands spending upward of $7mm to get into ...

Super Bowl LVII Advertiser’s Dive

Almost six months out from Super Bowl LVII, Fox had sold nearly all of its available inventory, with some brands spending upward of $7mm to get into ...

How NFL Advertising is Changing the Game

The NFL’s regular-season games in 2022 averaged 16.7mm viewers, while Super Bowl LVII attracted 113mm people.

How Specialized DSPs Are Shaping Connected TV (CTV) Advertising

The streaming wars reflect the plot of Infinity War (or Star Wars… it’s not a perfect metaphor). The growth of over-the-top television (OTT) ...

2023 MediaRadar Prediction: Quick Service Restaurants (QSRs) Advertisers Reimagine Their Strategies

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

Snap’s New Ad Network: Opportunity in Programmatic Spreads to Social

Snap CEO, Even Spiegel, was critical of “super personal targeted ads” as recently as 2016, so it was a bit of a surprise when news broke that the ...

3 Types of OTT Ads You Absolutely Need to Try

OTT revenue is expected to grow at a compound annual growth rate (CAGR of 10.01% between 2023 and 2027, when it will reach $462.9 billion.

Google Chrome Privacy Sandbox: What Is It and Why Does It Matter?

Google’s made headlines for years as it perpetually teases at the demise of third-party cookies.

MediaRadar’s Recession Ready Weekly Advertising Overview: Non-Alcoholic Drinks Pour into Ad Spend & Tech Holds Steady

Week of January 23, 2023

How Podcast Advertising Fits Into Programmatic Technology

At the beginning of 2019, we predicted it would be a big year for audio—and it was.

2023 MediaRadar Prediction: Advertisers for Weight Loss Solutions Won’t Tighten Their Belts

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

Why Advertisers and Publishers Need Branded Content Studios More Than Ever

Content has always been at the heart of B2B advertising, from a catchy tagline at the end of a TV commercial to in-depth whitepapers ready for CIOs ...

The Power of Proactive Prospecting for Agencies: 5 Things to Know Before You Pitch

Being in sales is hard.

2023 MediaRadar Prediction: Prescription Advertisers Hold Steady but Rethink Digital

As we kick off the new year, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad ...

B2B Out-of-Home is as Popular As Ever

Don’t let the decline in out-of-home (OOH) ad spending in 2020 fool you. OOH is hotter than ever among B2B advertisers.

MediaRadar’s Recession Ready Weekly Advertising Overview: Hobbies & Travel Take Off

Week of January 16, 2023

New Ad Formats Continue to Transform TV Advertising

The slew of mergers and acquisitions in the entertainment world continues to make headlines.

10 B2B Sales Podcasts Reps Should Have on Their Radar in 2023

Way back in 2019, we predicted a big year for audio—and it was.

Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails

Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of the content, ...

What Is Supply Path Optimization? | MediaRadar Blog

Decades after the first advertising network went live, it’s reasonable to conclude that the ad tech and programmatic landscape would have things ...

Google Advertising: What Exactly is Chrome Blocking?

Google’s always been strict on privacy.

25 Native Advertising Examples [2019 Update] - MediaRadar

Native advertising is more popular than ever, with spending jumping by 37% in 2021 and expected to reach $98.59b this year.

3 Ways to Sell Cross-Platform Advertising to Brands on a Budget

Cross-platform advertising is one of the most effective and cost-efficient ways to get a message out to the masses. With the average person expected ...

2023 MediaRadar Prediction: Agriculture Advertisers Make it Rain on Traditional Ad Formats

As we kick off 2023, we’re covering trends from key markets in 2022. We’ll recap the state of each industry over the past year, the ad strategies of ...

Are Interactive Voice Ads Going Too Far?

Interactive ads aren’t new.

eSports Are Opening New Ad Inventory for Brands

Almost a decade has passed since ESPN launched a new vertical to cover eSports—and for years, many of us, including advertisers, were left scratching ...

Why B2B Brands Are Advertising on Instagram

Instagram—and most of the social media world—is a haven for B2C brands. In fact, many of today’s most successful B2C brands made a name for ...

The 5 Best B2B Sales Call Planning Tips Every Great Rep Should Know

The sales process is more digital than ever—you can thank the pandemic for that. In fact, more than 70% of B2B buyers don’t want to meet sales reps ...