• 12 Ads of Christmas
• Consumer Advertising

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 9 airlines investing big this season.

• 12 Ads of Christmas
• Consumer Advertising

It’s time for one of our favorite annual traditions: MediaRadar’s 12 Ads of Christmas. Between now and Christmas day, we’ll be posting our holiday ads across multiple industries — like these 11 DTC brands

• Consumer Advertising

In a quarter focused on consumer spending, how does advertising spend add up? These are MediaRadar’s biggest takeaways.

• Consumer Advertising
• DTC Brands

Direct-to-consumer brands have shown they’re here to stay — and now they have the advertising budget and strategy to match. These are five new DTC brands to keep your eye on. They all just started advertising in Q3, and they all have bought ads in a variety of formats.

• Consumer Advertising
• Snapchat
• Snapchat Advertising

Snapchat is reporting growth in daily active users and subscriptions to its Discover content. What does that mean as publishers continue to find better ways to utilize digital media?

• Consumer Advertising
• Cross-Platform Advertising
• DTC Brands

MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?

• Consumer Advertising
• OTT

OTT is not just about Netflix, Amazon and now Disney+. There are a handful of successful OTT companies that have taken their share of revenue, sliver by sliver, largely by offering ad-supported streaming.

• Consumer Advertising
• OTT Advertising

With the launch of Disney+ less than a month away, The Walt Disney Company is grabbing onto any competitive edge it can find.

• Consumer Advertising
• Consumer Media

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.