• Consumer Media
• Native Advertising

Right now, advertisers are proceeding delicately with native advertising — but it’s not completely off the table. Learn how brands are spending on this format during Covid-19.

• Consumer Advertising
• Consumer Media
• TV Advertising
• TV Trends

In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.

• Consumer Media
• OTT
• OTT Advertising

What does advertising an OTT option in an already crowded space look like?

• Consumer Advertising
• Consumer Media

The Financial Times reports that the deal will boost Vice’s online reach by 17 percent, up to 350 million unique visitors each month.

• Consumer Advertising
• Consumer Media
• TV Advertising

Sunday Night Football was the most-watched program for the 2018-19 season. It’s the eighth year in a row Sunday Night Football has claimed the spot, drawing 19.3 million viewers weekly. Now with the opening weekend behind us and the rest of the season ahead, we can look at how advertising with one of the largest brands in the United States is shaping up so far.

• Consumer Media
• TV Advertising

Trading blame aside, it’s clear that the blackouts will affect advertisers if the DirecTV-CBS contract dispute isn’t resolved soon.

• Consumer Media
• IGTV
• Instagram

Up until now, many media companies had to create content specific to Instagram’s platform, but now brands can use IGTV to publish horizontal video.

• Consumer Advertising
• Consumer Media
• Media Companies
• TV Advertising

Highlights from a week of TV Upfronts. Take a look at what networks have on offer, and what media buyers can expect in the year to come.

• Consumer Media
• Mergers & Acquisitions
• OTT

After recent major entertainment mergers and media distributors launching their own streaming platforms, the shape of streaming TV is set up for some big changes in the near future.