How is the Army Advertising Across Formats to Meet New Goals?
The Army is increasing diversity to reflect the shifting population and number of eligible recruits. How does that impact advertising?Read
Military Recruitment is Difficult: Programmatic Helps Target Young Adults
As the military innovates with new recruitment strategies, how much of their marketing budgets do they devote to programmatic?Read
How Blockchain Helps Ad Tech
Blockchain has the potential to boost trust in ad tech solutions. What benefits does blockchain offer and who's already using it?Read
Cigarettes Aren’t Coming Back to Life—Manufacturers Switch Gears
As more people quit smoking, cigarette producers are shifting their strategies. How is that impacting advertising?Read
B2B Digital Advertising and Influencer Marketing Work Well In Tandem
B2B advertising spend has more than fully recovered. How does spending look? And will TikTok be the next place for B2B influencers?Read
How are Vaccine Makers and Pharmacies Advertising?
Most American adults are vaccinated, but it wasn't pharmaceutical companies doing the advertising. How do they spend their ad budgets?Read
Consumers love streaming: How much overlap is there between OTT and digital ad spend?
Have advertisers been able to switch to OTT as quickly as consumers? Read here to see how advertisers approach OTT and digital streaming.Read
How did University Digital Ad Spend Shift Amid the Pandemic?
During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?Read
Did Event Advertisers Really Shift Dollars Into Digital?
Did marketers shift portions of their budget to digital ads? Here we share our most recent analysis of last year's top event sponsors.Read