How did University Digital Ad Spend Shift Amid the Pandemic?
During the pandemic, interest in graduate school increased. How did advertising shift and has it returned to normal?Read
Did Event Advertisers Really Shift Dollars Into Digital?
Did marketers shift portions of their budget to digital ads? Here we share our most recent analysis of last year's top event sponsors.Read
The Most Recent Brand To Turn To Digital: The U.S. Army
In Mid-March the US Army was forced to shut down recruiting stations across the country. Fortunately, the army had already been using digital channels. How did the U.S. army change its digital ad spend under lockdown?Read
Publishers Enter Uneasy Partnership With Facebook News
The launch of the News tab has renewed the fierce debate surrounding Facebook and Google as a digital advertising duopoly.Read
B2B Struggles With Display Ads: What Can Publications Do?
Even digital native B2B sites face stiff competition from consumer sites with much larger audiences. How can B2B publications bring in B2B brands for the kind of long term advertising relationships that print media saw for years?Read
These B2B Industries Are Growing Their Digital Presence
Digital advertising is maturing as B2B marketing is evolving, allowing those in the space to adopt people-based marketing and new levels of personalization.Read