• DTC Brands
• Pharmaceutical Advertising

Here’s what you need to know about how pharma companies—new and old—spent their ad dollars in 2021. 

• DTC Brands

How are Direct-to-Consumer brands advertising in 2022? How do you find new opportunities to make your pitch?

• DTC Brands
• OTT Advertising
• Programmatic Advertising

We’ve seen a surge of advertisers begin buying programmatically this year. From this data, we've identified two major trends.

• DTC Brands
• Facebook

Prices are rising and other digital options are proving themselves. Will Facebook always be the darling of DTC advertisers?

• DTC Brands
• OTT Advertising

We thought that OTT would be an active channel for direct-to-consumer (DTC) brands in 2020. Where did ad dollars go?

• Beauty Advertising
• DTC Brands

Learn how the beauty industry is transforming amid the pandemic and how DTC beauty brands are changing up their advertising.

• Consumer Advertising
• DTC Brands

Direct-to-consumer brands have shown they’re here to stay — and now they have the advertising budget and strategy to match. These are five new DTC brands to keep your eye on. They all just started advertising in Q3, and they all have bought ads in a variety of formats.

• Consumer Advertising
• Cross-Platform Advertising
• DTC Brands

MediaRadar found that 800 DTC brands have advertised across online, TV, and print media in 2019 so far. DTC ad spend is up 15 percent compared to the same time last year. But who are the top advertisers — and what does their advertising look like?

• DTC Brands
• Programmatic Advertising

Many newer DTC players are finding programmatic has a higher ROI for their digital ad dollars. They get the benefit of both using ad creatives and placing them cost-effectively. Here are some programmatic DTC buyers we saw for the first time in Q3 2019.