MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech Download Now

Mediaradar Blog

More Evidence: Is the Real Estate Market Softening?

Following-up with my recent blog post, Is NYC's Real Estate Bubble Cracking?, where we uncover the decrease in real estate advertisers, I found more revealing evidence about the current state of the real estate market.

Read

Is NYC’s Real Estate Bubble Cracking?

I read the NY Times article this weekend “Worrisome Pileup of $100 Million Homes” and wondered if the problem was real (or how real). After watching the “The Big Short,” how could you not?   Interestingly, the number of advertisers marketing real estate has declined a statistically significant amount in the first four months of the year – online and in print. The dip is most pronounced in NYC and also especially strong with firms selling the most expensive listings.  For example, here in NYC the number of real estate advertisers in magazines, newspapers, and online are all down around the same, 10-12%.  Major firm advertising is down 26%+ YTD through April.  Advertising in the broader tri-state (New York, New Jersey, and Connecticut) market was also down, but much less, just 4-7%.

Read

How Integrated is the Ad Landscape?

Cross-platform is THE new buzzword, but how integrated is advertising really? This infographic shows the strategic overlap of integration for ads across mobile, desktop, online video, email, TV, native and print based on how brands are buying.

Read

The Online Video Gold Rush

The gold rush of online video advertising has ensued in full force—the buzz, energy and frenzy have pushed online video mainstream. Now most major digital publishers and broadcasters offer online video ad formats.

Read

Cross-Platform Trends: a changing landscape

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to change. See how marketers are focusing their ad buys and remember to sell across platform. You may find some of the ideas listed below as new opportunities for your business.

Read

Bernie Sanders vs. Hillary Clinton – The story their ad creatives tell

As the political race heats up, we are finding that the ad creatives being placed tell a story about the candidate, their shift in campaign strategies, and how they position themselves against their competition. Using MediaRadar, we were able to look at ad creatives over time in order to figure out how their story unfolded. Let's look at Bernie Sanders vs. Hillary Clinton over the past year.

Read

Let’s be social!

Work and culture are so important to us at MediaRadar. We want to be able to inform everyone on what we’re working hard on and what sort of fun stuff is going on in our offices. Follow us on our Facebook, Twitter, and LinkedIn for company updates, company photos, product releases, and featured articles written by our CEO, Todd Krizelman. You can even find out what our End-of-Month party theme is. One month it’s empanadas and the next is Ice-Cream social…. I wonder what next month’s theme will be.

Read

MediaRadar’s CEO– from past to present: get to know Todd Krizelman

Before Kevin Systrom and Mark Zuckerberg, there was Todd Krizelman, one of the youngest Internet sensations of the first dot com boom. In 1995, as a 20 year old student at Cornell, he cofounded a social media company called TheGlobe.com, based in New York City. TheGlobe.com allowed users to engage with one another through chat and games, while also being able to publish their own web pages. On its first day going public, shares flew from $9 to $97! But, in 2 years, the stock would only be worth $2.

Read

MediaRadar is compared to ‘legal’ insider trading

On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of predicting how well a company will fare at a given time, they started warming up to the idea of MediaRadar.

Read

Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

Read