How Do You Turn Your Problems Into Products That Companies Want To Buy?
I was recently a featured guest on the Mixergy podcast. During my conversation with Andrew Warner we had a chance to discuss a wide range of topics, including the challenges I experienced while working in ad sales and how those challenges inspired us to start MediaRadar.
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Marketers in Many Verticals Are Choosing Native
With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced by digital publishers and advertisers across numerous publishing and advertising verticals – not just viral news sites and large consumer brands.
Read B2B Publishers Embracing Programmatic
Last week AOL reported in AdWeek that 92% of marketers polled at Fortune 1000 companies said they already buying ads programmatically. They went further to report that their own quarterly revenues were up 20%, attributing the gain to the growth of their programmatic advertising business.
Read My Open Letter to Mayor de Blasio, And the Response
Last week VentureBeat published an open letter that I wrote to Mayor de Blasio on the future of NYC’s tech community. The topic of technology in NYC is an important one. A healthy and successful tech ecosystem here is important not only for companies like MediaRadar, but for all companies in media, advertising, and publishing that are competing in a rapidly evolving technological landscape. While Mayor Bloomberg was an outspoken advocate for the tech community here in NYC, Mayor de Blasio has yet to say much about investments in the tech industry.
Read Insights from the ABM Annual Conference
On May 5th, I’ll be speaking at ABM’s 2014 Annual Conference in Phoenix, Arizona. I’m very excited to report on some insightful research we’ve done surrounding E-mail newsletter advertising, which is a quickly growing and vital piece of the advertising mix for b-to-b publishers and advertisers.
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