7 Tips for Writing Effective Sales Email Subject Lines
According to a HubSpot statistic from 2017, 86% of professionals prefer to use email when communicating for business purposes. With that, comes both good and bad news for sales reps. The bad news?Read
Building Trust Beyond the CMO: Find Your Internal Champion
After you deliver an amazing product pitch to a person or group of people at a prospect company, what do you think those people typically do following that pitch?
Most likely, they'll talk about it - they'll tell others within their company about it.
They'll talk about you, your product, and perhaps your pitch in general. They'll put in a good word for you. They'll vouch for you, intentionally or not.
That's because great pitches and innovative products leave lasting impressions on business professionals. Great pitches build trust, and create belief inside those people - a belief in you and your product.
If that belief is not spurred within the right person, however, an agency pitch could be for naught.
5 Basic B2B Conference Planning Tips You Can’t Skip
As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.Read
[VIDEO] Post-Conference Follow-up: It’s All in The Details
Let’s talk about the right way to follow-up after the end of a conference.Read
[VIDEO] How to Maximize Your Pre-Conference Attendee List
With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event. While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."
It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close.
Why The Gym Should Be Part of Your Networking Strategy
As I am sure you know, conferences are a great way to network with prospects. However, did you know that the best networking opportunities don't necessarily take place within the conference sessions?
Before I get too far, yes, you still need to have a great elevator pitch, but there are also other ways to make the most from your conference experience, including going to the gym in the hotel. Yes, I am serious. Go to the gym!
[VIDEO] Are You Timing Your Sales Emails Right? Maybe Not.
One of the most important things to remember about getting your sales email opened is that timing is everything.Read
[VIDEO] Does Your Conference Networking Elevator Pitch Pass “The Mom Test”?
When you're at a conference, how can you make the most of your networking?
In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.
To do this, be sure to come to the conference with a strong elevator pitch in mind.Read
8 Easy Conference Tips to Hone Your Productivity and Increase Value
As an ad sales executive, conferences are a “no-brainer” way to meet prospects.
Whether you are attending a training event, participating as a vendor, sponsor or even if your company is hosting the event, there are always great opportunities to meet new advertisers or enhance an existing relationship.