7 Key Things to Include in a Statement of Work

A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.

When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship. 

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5 Basic B2B Conference Planning Tips You Can’t Skip

As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.

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Build Lasting Business Relationships by Asking the Right Questions

You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.

Great job.

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[VIDEO] Post-Conference Follow-up: It’s All in The Details

Let’s talk about the right way to follow-up after the end of a conference. 

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[VIDEO] How to Maximize Your Pre-Conference Attendee List

With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event.  While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."

It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close



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Why The Gym Should Be Part of Your Networking Strategy

 As I am sure you know, conferences are a great way to network with prospects. However, did you know that the best networking opportunities don't necessarily take place within the conference sessions?

Before I get too far, yes, you still need to have a great elevator pitch, but there are also other ways to make the most from your conference experience, including going to the gym in the hotel. Yes, I am serious. Go to the gym! 

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5 Clever Subject Lines To Get Your Emails Opened & Read

Clever email subject lines that have brought repeated success. Use these subject lines to get your sales emails opened. See the top 5 subject lines.

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[VIDEO] Are You Timing Your Sales Emails Right? Maybe Not.

One of the most important things to remember about getting your sales email opened is that timing is everything.

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[VIDEO] Does Your Conference Networking Elevator Pitch Pass “The Mom Test”?


When you're at a conference, how can you make the most of your networking?

In order to make valuable connections, it is crucial to make sure that the conversations your prospects have with you are memorable.

To do this, be sure to come to the conference with a strong elevator pitch in mind.

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