Innovating Upfronts with Digital Extensions
This year’s upfront season will have a focus on integrated ad buys. Single media channels are no longer as valuable as a standalone in our increasingly fragmented media world. Now TV networks are forced to adjust inventory offerings to meet advertiser demand for cross-platform. Brands and agencies want assurance there will be multiple touch points as part of the expensive upfront buys.
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Reducing Air Bubbles in the Sales Pipeline
It’s a new year—and a fresh start for sales! How can you kill it this year and blow your goals out of the water?
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