(post) Programmatic TV: 7 Essential Terms

Programmatic TV: 7 Terms You Need to Know in 2023

Programmatic TV ads hold promise for both media companies and media buyers. These 7 terms are essential to understanding how these ads work.

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programmatic tv confusion

Why Is Programmatic TV Advertising So Confusing?

What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.

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Programmatic Initiatives

3 New Initiatives Taking Programmatic Advertising Higher

MediaRadar dives into three distinct developments that promise to take programmatic advertising to new heights.

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