7 Key Things to Include in a Statement of Work
A well organized Statement of Work (SOW) is your first opportunity to show your value as partner.
When writing an SOW, it's critical that you're able to clearly define your offering and establish the guidelines of your business relationship.Read
6 Conference Venue Mistakes to Avoid
Finding the right conference venue can make or break your event.
The space sets the entire vibe for your event. Each year, MediaRadar attends over 20 events, hosted by different organizers, targeting many different industries, and utilizing many different event styles.Read
4 Benefits of a Statement of Work
The process of forming long-lasting business relationships may seem a bit scary...
Truthfully, it doesn’t have to be.
Arming yourself with the necessary knowledge and resources can streamline the unpredictable process of forming business relationships.
For agency development reps, one of the most effective and underrated resources is a Statement of Work (SOW).Read
5 Basic B2B Conference Planning Tips You Can’t Skip
As a media company hosting an industry trade show or conference that is both entertaining and rewarding for your attendees, it's important to strike the right balance between education, entertainment, and networking.Read
The Power of Prospecting
Do you want to win new clients for your agency? Of course you do... But how does that happen? Not on a whim, that's for sure.
Every successful agency-client relationship is built on a foundation of understanding. To build these relationships, however, development reps must do the research and preparation necessary to fully understand their prospects.
In the pre-pitch stage, this process is known as prospecting.
Build Lasting Business Relationships by Asking the Right Questions
You’ve worked hard to finally get your prospect on the phone or land a meeting with them. At this point, you’ve probably sent countless emails and left numerous voicemails. Before all of that started, you had to find your perfect target, so you focused on maintaining a near-perfect prospect list.
[VIDEO] Post-Conference Follow-up: It’s All in The Details
Let’s talk about the right way to follow-up after the end of a conference.Read
[VIDEO] How to Maximize Your Pre-Conference Attendee List
With AdWeek approaching, there's no better time to talk about how to make the most from the conferences and events that you attend. One very effective strategy my team uses is to review the attendee list prior to the event. While many conference attendees quickly glance at the list, I am suggesting more than just a "quick skim."
It's critically important to be able to target the right prospects, the ones you've been chasing, the ones who have the highest propensity to buy the product or solution you're offering. This way, you're laying the groundwork for interactions at the event, as well as the post-event follow-up that can lead you to the deal close.
Could You Be Burying The Lead?
You've done the research. You know what your prospect needs, and you know that your solution is helpful to them.
So, you construct your email, with a great subject line, and press send at just the right time.
Well, guess what...
After all of that, there is still no guarantee that a prospect is going to read through the entire email.
It's one job to get your prospects eyes initially on your email, but it's another job to get their eyes to stay there and ensure that you're not burying the lead.
Along the way, I've learned that it's extremely important to consider both of these objectives when constructing your sales emails.
I've also learned that doing the research and constructing the perfect email are not easy tasks. So, with that, I've compiled a few tips that'll keep your prospects reading.