CPG Advertisers Double Down on YouTube
CPG advertisers are taking their TV ad strategy over to YouTube, and in a big way. Learn more about how and how much in this article.
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30 Seconds or Less: Brands Keep Their TV Ads Short and Sweet
Are TV ads making a comeback? With so many companies moving to digital, brands are keeping TV ads on deck and ready to serve.
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TV Ads Remain in the Picture for Brands
Even though digital ads are the primary go-to, TV ads are still a large chunk of spend for a number of industries. Find out which sectors are upping TV spend in 2023.
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The State of TV and Video Advertising in 2022
Video ad spend went wild in 2022, but what does that mean looking forward? Learn more about the state of TV and video advertising in this article.
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How NFL Advertising is Changing the Game
How has NFL advertising changed over time? Let's take a deeper dive into the National Football League's connection to liquor, TV, and Snapchat advertising.
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New Ad Formats Continue to Transform TV Advertising
Two recent developments have drawn our attention to the new ad formats that are promising to change up both streaming and traditional TV advertising.
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Integrated Advertising in Sports: How Brands Can Ride the NBA’s Coattails
Generally speaking, integrated advertising is the most effective way for any brand to live within a piece of content. Regardless of what the content may be, integrated advertising is a way for advertisers to instill their brand within an audience's experience of any piece of content. We began our series of "integrated advertising in sports" posts by reviewing the 2017 World Series, which included a number of very innovative advertisements from brands like T-Mobile, Duracell, and more.
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Understanding the Direct-to-Consumer (DTC) Market & the Opportunity for Advertisers
Learn what Direct to Consumer Brands are and how these brands have changed the game for advertising.
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Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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