Why Is Programmatic TV Advertising So Confusing?
What exactly is programmatic TV advertising? Is it addressable? What benefits does it offer? The tech is in its early stages, but let's get some clarity.
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How Mergers and Acquisitions Are Transforming the TV Landscape
A recent slew of streaming launches, mergers, and acquisitions has already caused noticeable changes in the TV landscape. Take a closer look at how, exactly.
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Who is Still Advertising on TV?
In this 2019 TV advertising recap, we look at which categories are spending the most on TV ads, who the top advertisers are and the new players (including DTC brands) entering the field.
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Viacom/CBS Merger Makes Waves
The merger makes ViacomCBS the third largest player in the market for linear TV ad revenue.
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Are TV commercials really getting shorter?
Traditional TV broadcast companies are announcing a reduction in commercial length. Are ads actually getting shorter as promised?
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Trend Report Preview: TV Advertisers With RFPs Coming Soon
upcoming TV ad sales opportunities shouldn't be missed, how best to prepare, and how to maintain a competitive and desirable edge.
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