The State of TV and Video Advertising in 2022
Video ad spend went wild in 2022, but what does that mean looking forward? Learn more about the state of TV and video advertising in this article.
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3 Things You Need to Know About Video Advertisers: OTT, Social Media, & YouTube
In this latest batch of MediaRadar data, we explore how video advertising trends change between YouTube vs. Social Media vs. OTT.
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YouTube Advertisers to Watch: Which Brands Spent More Than $100mm in 2021?
Here we take a look at the ad spend of 14 companies who spent over $100mm on YouTube advertising in 2021.
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Who Buys Premium Programmatic Formats?
The percent of programmatic advertisers who utilize ad tech to purchase premium ad units has stayed steady. Who are the top buyers?
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How COVID-19 is Impacting Various Digital Media Formats
As people change their media habits to cope with Covid-19, advertisers are shifting their online ad spend. Which digital media formats have been impacted most?
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Research Insight: Video Ads Are Getting Longer
In 2019 there is some evidence that the market is recalibrating from its emphasis on shorter ads to a preference for longer form ads. Read the details.
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Top 3 Panel Takeaways from Instagram vs. YouTube: Who Will Win the War?
On October 4, 2018, the last day of Advertising Week, MediaRadar hosted a panel to discuss the future of long-form video advertising. Here are the 3 major takeaways...
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The Most Watched YouTube Ads of 2017: A Month-By-Month Recap
In recent weeks and months, we've seen quite a few lists showcasing the most watched YouTube ads from the year gone-by. Some of those ads saw upwards of 100 million views within the year - one ad even surpassed 200 million views in the time since.
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Changing perspectives on video
It’s no surprise that vertical video has dominated the mobile advertising landscape—thanks to platforms like Snapchat and Facebook’s 2016 introduction of vertical video ads normalizing the “tall and thin” mobile ad-viewing experience. Vertical video allows consumers the convenience of viewing video ads full-screen, while still holding their phones upright—a modern day miracle!
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