Cross-Platform Trends: a changing landscape

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to

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TV Spending Moving Over to Digital

Linear TV ad spending is projected at $66B in 2016. With digital stealing away TV ad spending dollars, 2 questions remain; how much money has shifted already from TV to digital and why? As it stands, $1.5B had already shifted from TV to digital in

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Bernie Sanders vs. Hillary Clinton – The story their ad creatives tell

As the political race heats up, we are finding that the ad creatives being placed tell a story about the candidate, their shift in campaign strategies, and how they position themselves against their competition. Using MediaRadar, we were able to look at ad creatives

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Star Wars: The Force Awakens– What did MediaRadar pick up on?

It’s been a little over 2 weeks since the highly anticipated Star Wars: The Force Awakens was released. Nearly 10 years after the last live-action Star Wars film, the film garnered exponential attention and excitement, peaking our interest in how marketing for one of the biggest

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Traditional Broadcasters vs. Cable Sites: Are there “best practices” when it comes to online video advertising?

Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set

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Online Video: How long is too long?

The ongoing question in advertisers’ mind: How long should online video advertisements be? In varying blogs and articles, the answer never seems to be quite concrete. Well, MediaRadar looked into it. Online video ads that last 15 seconds and 30 seconds are the most

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