Online Advertisers Penetrating the Fashion Media

Advertising has definitely found success this past year in fashion media. 3,222 individual advertisers placed online ads across all fashion websites this past September, a 53% jump from September 2014. This incredible leap in advertising sparked our curiosity about the current state of the fashion media

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A Recap of Auto-Play Videos as told in The Wall Street Journal

We recently spoke with the Wall Street Journal about the upward trend of auto-play videos now seen on 88% of top websites. As the article explains, this is taking a page from Facebook’s playbook and not YouTube’s. Auto-play videos play automatically when a user

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The State of Programmatic Advertising in the B2B Market

We were a proud sponsor of American Business Media’s Business Information and Media Summit this past week. This B2B centered conference pushed us to find out the current status of programmatic advertising in the B2B market. While it has been said that B2B

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What Does Cross Platform Buying Look Like When Considering Mobile?

Mobile ad sales is an incredible buzzword being used in the industry this past year. Recently, we’ve been dissecting mobile advertising trends in order to paint a picture of the industry as a whole. Of course, Mobile is one of many platforms so it’s

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Wall Street Is Hungry For Data Initiatives

In the recently published Dealbreaker article, “Hedge Funds Are Thirsty as Hell for Decision-Making Data,” Greg Neufeld warns his hedge-fund readers that if their company hasn’t started securing some sort of data initiative already, they will very soon! The article

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Automakers Use Advertising to Drive Sales

We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All

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