TV Spending Moving Over to Digital

Linear TV ad spending is projected at $66B in 2016. With digital stealing away TV ad spending dollars, 2 questions remain; how much money has shifted already from TV to digital and why? As it stands, $1.5B had already shifted from TV to digital in

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Traditional Broadcasters vs. Cable Sites: Are there “best practices” when it comes to online video advertising?

Since the emergence of online video, advertisers have been testing the water with which lengths are the most profitable , and yet, nothing seems to be concrete just yet in the world of online video advertising. However, we are capable of uncovering trends regarding video length already set

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What does adopting Google’s Accelerated Mobile Pages really mean for publisher’s?

Google has introduced a product that is in its beginning stages called Google AMP (Accelerate Mobile Pages). However, despite its effectual benefits towards mobile users and advertisers, there are already existing concerns within the publishing world with the arrival of this tool.

First, let’s understand what Google AMP does.

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Online Video: How long is too long?

The ongoing question in advertisers’ mind: How long should online video advertisements be? In varying blogs and articles, the answer never seems to be quite concrete. Well, MediaRadar looked into it. Online video ads that last 15 seconds and 30 seconds are the most

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Online Advertisers Penetrating the Fashion Media

Advertising has definitely found success this past year in fashion media. 3,222 individual advertisers placed online ads across all fashion websites this past September, a 53% jump from September 2014. This incredible leap in advertising sparked our curiosity about the current state of the fashion media

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A Recap of Auto-Play Videos as told in The Wall Street Journal

We recently spoke with the Wall Street Journal about the upward trend of auto-play videos now seen on 88% of top websites. As the article explains, this is taking a page from Facebook’s playbook and not YouTube’s. Auto-play videos play automatically when a user

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