The State of Programmatic Advertising in the B2B Market

We were a proud sponsor of American Business Media’s Business Information and Media Summit this past week. This B2B centered conference pushed us to find out the current status of programmatic advertising in the B2B market. While it has been said that B2B

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Automakers Use Advertising to Drive Sales

We were so excited to work with MediaPost’s Marketing Daily to discuss our data regarding the state of auto sales. What we found out was fascinating and right up our alley! It turns out, auto companies boosted their digital spend this year, increasing their online advertising behavior. All

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MediaRadar is compared to ‘legal’ insider trading

On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of

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Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

Programmatic native is already technically possible. You see companies like Xaxis placing native programmatically inside Disqus’s communities. There are hot startups

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A Response to Brian Colbert’s Native Advertising Op-Ed in Digiday

Brian Colbert’s op-ed in Digiday about defending native advertising’s premium value gets the message right: if publishers get caught up in the hype, native’s value could go the way of the banner – and take a lot of hard-won brand trust with

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Marketers in Many Verticals Are Choosing Native

With comedian John Oliver’s tasteful takedown of native advertising still ringing in the ears of many digital advertisers and publishers, many have been wondering how common native advertising is today. Our recent native advertising research shows that native advertising is being embraced

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