Cross-Platform Trends: a changing landscape

After analyzing some of the largest national consumer magazines and their digital properties, we found some interesting trends we’d like to share with you. From desktop domination to mobile maturity, emergence of online video and where print stands – the advertising landscape continues to

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Bernie Sanders vs. Hillary Clinton – The story their ad creatives tell

As the political race heats up, we are finding that the ad creatives being placed tell a story about the candidate, their shift in campaign strategies, and how they position themselves against their competition. Using MediaRadar, we were able to look at ad creatives

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Let’s be social!

Work and culture are so important to us at MediaRadar. We want to be able to inform everyone on what we’re working hard on and what sort of fun stuff is going on in our offices. Follow us on our FacebookTwitter, and LinkedIn for company updates, company

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MediaRadar’s CEO– from past to present: get to know Todd Krizelman

Before Kevin Systrom and Mark Zuckerberg, there was Todd Krizelman, one of the youngest Internet sensations of the first dot com boom. In 1995, as a 20 year old student at Cornell, he cofounded a social media company called TheGlobe.com, based in New York

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MediaRadar is compared to ‘legal’ insider trading

On August 10, 2015, New York Post compared our ad tracking software to what one would consider insider trading–except legal! After Wall Street professionals got wind of our tool, an advertising tracking tool capable of

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Programmatic native: Tragedy of the commons?

An emerging new trend in native advertising combines the value of native with the easy placement of programmatic. But who is this favorable for?

Programmatic native is already technically possible. You see companies like Xaxis placing native programmatically inside Disqus’s communities. There are hot startups

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