Online Video: How long is too long?

The ongoing question in advertisers’ mind: How long should online video advertisements be? In varying blogs and articles, the answer never seems to be quite concrete. Well, MediaRadar looked into it. Online video ads that last 15 seconds and 30 seconds are the most

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Online Video Advertising: How to Get Ahead

While the market for online video advertising is growing rapidly, there are several challenges that publishers and advertisers face while looking to uncover opportunities within this medium. A February 2014 MediaRadar study analyzed thousands of online video ads and reveals several best online video

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The State of Online Video Advertising

Online video ads are not just for YouTube anymore. We’ve all seen video content and video ads spread to all of our favorite websites. There’s an enormous amount of hype surrounding online video advertising, and already it is a huge market. Last year eMarketer

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