Senior Manager, Email Marketing

Description

MediaRadar offers comprehensive advertising analysis for over 4.1 million brands across multiple media platforms including TV, digital, mobile, email, events, social media, and print. Our 2200+ ad tech & media company clients enjoy the unmatched quality and award-winning customer service that helps them identify sales opportunities, create bulletproof pitches, and get the most from every sale.

One of the key solutions offered by MediaRadar is our Contacts Database, which is essentially a LinkedIn for media and advertising buyers. The MediaRadar Contacts team researches public data sources to find contact information (email addresses, location, phone numbers, etc.) in the advertising and agency space that our users leverage to close deals. The Email Marketing Specialist will plan and lead our efforts to collect Contact information for media buyers at brands and their agencies. You will lead a team of five Contact Research Associates, including a manager with several years of experience in the industry. The ideal candidate will be able to effectively collaborate across multiple company departments (Client Services, Marketing, Sales, and Product Management) in order to identify and implement innovative new ways to grow our current database of contacts.

Requirements

What You’ll Do:

  • Lead our efforts at collecting Contact data, including:
    • Directing the team’s day-to-day tasks and special projects
    • Validating that work product is consistently completed on time, in scope, and meets expectations
    • Conducting focused data analysis and root cause analysis on assigned projects and processes
    • Overseeing the team’s key performance indicators goals
    • Providing regular updates/communication via group and 1:1 meetings
    • Providing professional development and coaching to the team
  • Uncover innovative ways to collect data. This includes:
    • Developing and testing data collection strategies and yield rates to improve team results
    • Partnering with leadership in Sales, Product, Marketing and Client Services to understand the business needs and data gaps of clients/prospective clients
    • Understanding corporate marketing, agency, and advertising organizational structures
    • Identifying more cost-effective and/or more efficient data collection opportunities
    • Keeping current with industry trends and tools
  • Actively maintain strong stakeholder relationships across the organization

Who You Are:

  • You have experience with or ability to oversee a team of 5 people
  • You have online research experience and email marketing campaign experience
  • You have excellent customer service and communication skills
  • You have the ability to multitask and work in a fast paced, change centric environment
  • You are organized with a strong attention to detail
  • You have a strong sense of time management, able to manage discrete projects and daily tasks
  • You have a working knowledge of the Microsoft and Google Suite of programs
  • You work effectively both independently and as part of a team
Benefits

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

  • Medical, Dental & Vision Insurance
  • 401k with Company Match
  • Paid Vacation, Sick Time, and Holidays
  • Transit Discounts
  • Summer Fridays
  • Compensation is $90-110,000 based on experience

At MediaRadar, employees are encouraged to work hard, have fun and develop strong relationships with their peers. While working remotely through the pandemic, we've grown closer and stronger by sharing our new home offices & home office coworkers (both human and animal!), as well as being open and discussing mental wellness and self-care during a challenging time. Employees love to connect with virtual happy hours, themed parties, talent shows and bingo nights. Our engaged Diversity, Equity, & Inclusion Team meets frequently to create and roll out initiatives, events, and strategies to keep MediaRadar a welcoming and inclusive place. We’ve won Stevie Awards for Client Service and have been named to Mogul’s Best Places for Millennial Women to Work for the past two years.

Check out what it's like to work with our awesome team here: http://muse.cm/1Mt0NCg

Every Radarian comes with a unique set of talents and experiences. Diversity, in all forms, makes us a smarter, more creative and more agile organization. We are proud to be an equal opportunity employer.

If you need assistance or an accommodation, you may contact us at HR@mediaradar.com