The DRUM– For the end of December, Amazon was in the lead for advertising the most number of TV shows. Here’s the full analysis.

KEY FINDINGS:

• Amazon advertised the highest number of TV shows with 16. The most prevalent of these was The Man in the High Castle, which ran on 24 networks and 12 websites.
• Amazon also spends far more on TV advertising than its competitors, running ads on 28 networks, more than double its closest competitor, Hulu, which ran on 10.
• Both Netflix and Hulu ran on a comparatively high number of sites, at 36 and 48 respectively. Hulu, however, places a much higher emphasis on high CPM video ads, with 21 unique video ads, all of which were devoted to its original series, Shut Eye.
• Carbon TV, go90, and SeeSo all advertised more shows than the prior two weeks SeeSo and CarbonTV, each increased by 50%. They placed the most empasis on two original shows, HarmonQuest (SeeSo) and American Harvest (Carbon TV).
• Hulu’s digital ad spend normalized greatly from the first half of December, dropping from 201 sites to 48. MotorTrend On Demand’s digital presence also dropped dramatically from 10 sites to one.

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