MediaRadar's Guide to Lead Scoring for Ad Sales and Ad Tech Download Now
Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

onlinevideo.png

OnlineVideo.Net – YouTube’s well-publicized brand safety concerns earlier this year led hundreds of advertisers to threaten to boycott the top video sharing site. It also led to a noticeable dip in ad revenue for the site’s top creators—something drama-loving video-makers dubbed “the adpocalypse.”

But how many advertisers actually went through with their threats and stopped advertising on YouTube? To find out, ad sales intelligence company MediaRadar did a little digging.

To see the full story: Charting the Adpocalypse: 5% of Advertisers Left Google Preferred